It is in the after-sales service that the customer discovers whether they want to continue in contact with your company and whether it is possible to build loyalty to the brand.
Therefore, it is important that this step is carried out correctly to achieve 100% success in prospecting customers .
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What is after-sales?
This is one of the most important stages of the entire sales process, because it is at this point that companies seek to build customer loyalty and ensure greater profits in the long term.
A big mistake is to believe that the most chairman email list important objective is to sell and focus only on that, ignoring important processes that can make all the difference in solidifying your brand.
The post-sale journey continues to be very important, because it allows the customer to continue following the news about your company and making the idea of returning for a new business even more promising.
Why is it important to invest in after-sales?
You know that old saying that you need to respect life's processes to reap promising fruits? In the world of after-sales, this makes perfect sense.
Ensuring that your company goes all the way through the purchasing journey makes all the difference, because this ends up being an attractive factor for the consumer and they tend to appreciate the attention given.
Once the deal is closed, a good sales team doesn’t let the customer simply purchase their product or service and disappear.
It is important to consider all the effort that a professional needs to make to be able to sell, that is, it is not at all interesting to throw all this progress away by ignoring after-sales.
By investing in after-sales, it is possible to build a lasting relationship with the customer, ensuring that the customer returns for new purchases.
What can I expect from an assertive after-sales service?
Understanding how after-sales works in practice is a good way to understand what results can be seen after applying this strategy.
Therefore, I have separated some results that you can expect from an assertive after-sales process that is interconnected with sales planning:
1. Increases customer retention
Yes! The main objective of a well-structured after-sales service is to ensure customer loyalty and retention .
For this to happen, it is necessary to take into account some factors, such as customer satisfaction after the purchase, the experience offered, post-purchase contacts, etc.
By keeping this in mind, it is possible to see a much higher rate of loyal customers . It is common to hear sales experts say that more important than winning over a customer is retaining the old ones.
Therefore, with good after-sales service, customers end up returning to do business and this means greater profit for your company.
2. Reduces costs
When we retain customers who have already gone through the entire purchasing journey, it is also possible to see the company's costs decrease, which makes everything even more attractive.
By keeping the customer satisfied, cancellation rates are much lower and this means that these customers end up having a relationship with your company for much longer than if they did not have a good experience in their memories.
3. Increases brand authority
If a company does not have a good image in the market, it becomes even more difficult to secure good business.
To maintain authority and reputation at an ideal level, it is important to understand that after-sales service is one of the things that customers take into account most and ends up being the most open complaint topics on sites like Reclame Aqui , for example.
When after-sales service works, the dissatisfaction rate ends up decreasing and this is directly reflected in the feedback received digitally.
Remember: the customer expects your company and product to exceed their expectations, focus on the customer experience !
4. Encourage your customers to promote your brand
One of the viral marketing strategies that works best, in my opinion, is the famous word of mouth!
It is customers who are loyal to your company who end up buying more and even promoting your product or service to family, friends and even on their social media .
