Because they allow the internet user to check in a few seconds that the ad corresponds to their search. It is strongly recommended to include the name of the service or product concerned. You do not need to add the name of the site, because it already appears in the url. The title contains parts of characters maximum each. A url : this is the address of the page to which you want to redirect internet users.
It can be personalized equatorial guinea email list 100000 contact leads parts, characters maximum each, to add keywords. A description : a text of about characters, which is used to highlight a service or a product. The keywords are used to encourage action, and to ensure that the customer clicks on the url. Our advice: use action verbs to capture attention. Example: when we typed florist paris in the google search bar, the first response that appeared was an advertising advertisement for a florist, which used sea to appear at the top of the results on the search page.
We can clearly see the title of the ad in blue, which is divided into two parts with the symbol . Then there is a url address in green that redirects directly to the site when clicked on. Keywords are easily recognizable because the company has capitalized them, such as orchids. Finally, the keywords that were typed in the search bar appear in bold in the ad. They therefore allow the user to verify that the ad corresponds to the search.