Creating UTM tags
Posted: Wed Dec 18, 2024 10:46 am
Particular attention should be paid to this point. UTM tags help the web analytics system collect data on the traffic source, narrow the source to a specific ad or post, and provide detailed information on which of the launched advertising campaigns works well and which is less effective. With their help, you can find out from which ad the user came to the site, link this to advertising costs and build end-to-end analytics.
6. Launching a test advertising campaign
Well, the hypotheses have been drawn up, the creatives have been created, it’s time to move on to testing. Test advertising campaign — why spend money on it? The answer is simple. This is necessary to find out — which creatives, messages work best for your audience.
It may seem to you that a professional targetologist should latest phone number database set up advertising from the first time so that you start making a profit from the first days of launch. The thing is that an ad is like a dress: one likes it, another doesn’t, one suits it, and another doesn’t. Getting the market capacity, the price per click or subscriber — all this will help to effectively distribute the advertising budget with maximum benefit. Without split tests, we won’t be able to answer the main question — does targeted advertising work at all to promote your services?
7. Setting up targeting parameters for each audience segment
First, we choose the format of the advertisement. It is also best to test them, since it is impossible to know in advance whether, for example, a universal post or a post with a button will be more clickable. Thus, based on statistics, it will be possible to choose an effective option.
After uploading the image, writing a selling title and text, we move on to detailed settings. If the ad needs to be shown to residents of a certain city, region, and even people who regularly visit a specific address, then we must specify the desired geography of promotion.
Next, we move on to the important demographic settings. You need to imagine a portrait of your target audience, which will be interested in the advertised offer. In addition to gender and age, you can choose marital status, for example, wedding goods and services will suit recently engaged people. If you need to show ads to birthday people, then here we also choose the necessary parameters.
6. Launching a test advertising campaign
Well, the hypotheses have been drawn up, the creatives have been created, it’s time to move on to testing. Test advertising campaign — why spend money on it? The answer is simple. This is necessary to find out — which creatives, messages work best for your audience.
It may seem to you that a professional targetologist should latest phone number database set up advertising from the first time so that you start making a profit from the first days of launch. The thing is that an ad is like a dress: one likes it, another doesn’t, one suits it, and another doesn’t. Getting the market capacity, the price per click or subscriber — all this will help to effectively distribute the advertising budget with maximum benefit. Without split tests, we won’t be able to answer the main question — does targeted advertising work at all to promote your services?
7. Setting up targeting parameters for each audience segment
First, we choose the format of the advertisement. It is also best to test them, since it is impossible to know in advance whether, for example, a universal post or a post with a button will be more clickable. Thus, based on statistics, it will be possible to choose an effective option.
After uploading the image, writing a selling title and text, we move on to detailed settings. If the ad needs to be shown to residents of a certain city, region, and even people who regularly visit a specific address, then we must specify the desired geography of promotion.
Next, we move on to the important demographic settings. You need to imagine a portrait of your target audience, which will be interested in the advertised offer. In addition to gender and age, you can choose marital status, for example, wedding goods and services will suit recently engaged people. If you need to show ads to birthday people, then here we also choose the necessary parameters.