Target audience: what is it, what is it for and how to create one?
Posted: Wed Dec 18, 2024 9:47 am
Nowadays, there is a lot of talk about buyer personas and their importance for any digital marketing strategy. However, long before that, marketing campaign efforts were always directed at a specific audience, known as the target audience. For years, this form of segmentation allowed us to achieve excellent results, so today you will better understand how it worked.
The digital world has brought about many changes, and not only in relation to technology, it has also influenced many aspects in all areas. However, the methods and systems used before this revolution also allowed for the achievement of good results.
That is why we must know what they were based on and namibia email list 137403 contact leads discover how we can apply that knowledge to complement the techniques we currently practice.
One of the skills of marketing is the power it has to reach a large number of people through techniques that allow the promotion of a product, service or brand. This is because before choosing the best strategy, the target audience is considered.
So, let's learn a little more about this audience, how it is built and what it is used for. Will you join me?
What is the target audience?
The target audience is a group of people who have the general characteristics of individuals who consume or need our product, service or brand .
We can define our target audience through some demographic criteria, such as age, sex and socioeconomic level . This information can be supplemented with some other data, according to the segment in which we operate.
Each type of audience requires different treatment. Addressing a 63-year-old woman is not the same as addressing a 22-year-old man, for example.
By defining a target audience, it is easier to choose the paths to reach the audience you want to conquer.
How to build a target audience?
To build your business's target audience you need to know some characteristics of the group you want to become future customers . The essential data you need about them are:
The digital world has brought about many changes, and not only in relation to technology, it has also influenced many aspects in all areas. However, the methods and systems used before this revolution also allowed for the achievement of good results.
That is why we must know what they were based on and namibia email list 137403 contact leads discover how we can apply that knowledge to complement the techniques we currently practice.
One of the skills of marketing is the power it has to reach a large number of people through techniques that allow the promotion of a product, service or brand. This is because before choosing the best strategy, the target audience is considered.
So, let's learn a little more about this audience, how it is built and what it is used for. Will you join me?
What is the target audience?
The target audience is a group of people who have the general characteristics of individuals who consume or need our product, service or brand .
We can define our target audience through some demographic criteria, such as age, sex and socioeconomic level . This information can be supplemented with some other data, according to the segment in which we operate.
Each type of audience requires different treatment. Addressing a 63-year-old woman is not the same as addressing a 22-year-old man, for example.
By defining a target audience, it is easier to choose the paths to reach the audience you want to conquer.
How to build a target audience?
To build your business's target audience you need to know some characteristics of the group you want to become future customers . The essential data you need about them are: