The call center as a marketing tool
Posted: Wed Dec 18, 2024 9:36 am
Telemarketing is the service of selling or promoting products by telephone, that is, what we know as telephone customer service. Many companies do not give it the importance it deserves and do not take care of its operation.
It is important to note that one of the most effective ways to create engagement with the customer is through customer service, as a bond can be created by receiving information in a more personal way.
It is important to note that telemarketing has numerous advantages for both the company and the customer. It allows the company to be more efficient and the customer the convenience of buying and getting information from the comfort of their home.
But the advantages we are going to talk about are the following:
Updated database: Having an updated database is myanmar email list 175737 contact leads essential for campaigns to work, so it is essential to have good segmentation or CRM that allows us to manage our clients according to their behavior (tastes, age, purchasing behavior, etc.). This will create customer confidence in the company and, as a result, we will have an increase in the response rate and return on investment.
Opportunity for additional sales: When speaking on the phone with a teleoperator, the conversation is flexible and can lead the customer to make additional purchases in a more effective way than through other types of tools. For example, a customer calls because he wants to hire a service, but it turns out that the company has other services that may be interesting for him but that he did not know about, the teleoperator can guide the conversation towards a new purchase.
Attracting potential new customers: Telemarketing offers direct communication with the customer. This direct contact generates customer trust in the company, which becomes the first starting point towards a purchase. This trust generated by direct and specialized contact with the customer is very difficult to achieve through other marketing techniques.
Market research: We can also consider telemarketing to be a key tool in market research. By means of telephone satisfaction surveys (which are much more convenient for the client than written ones, since they do not require any effort), we can survey the market, find faults and monitor how our customer loyalty process is going. It is important to know that this type of technique cannot be abused, especially because misuse of it can have a negative effect on our clients.
Telemarketing is a tool that has been used practically since the telephone appeared. In 1970, when it became successful, salespeople made around 100 calls during their working day. But year after year, new solutions and advances appeared that made this work much more effective, allowing salespeople to make 300 calls a day instead of 100. Today, SIP equipment equips companies with tools that allow them to reduce costs and improve their professional image.
The latest in telemarketing is the contact center. A contact center is a center where there are a series of teleoperators who are specifically dedicated to customer service, giving personalized and closer treatment. The particularity of the contact center is that it not only offers telephone-to-telephone communication, but it also offers many more technological tools for communication. We are going to discuss some of the functionalities that a contact center must have to create the greatest value for your company.
It is important to note that one of the most effective ways to create engagement with the customer is through customer service, as a bond can be created by receiving information in a more personal way.
It is important to note that telemarketing has numerous advantages for both the company and the customer. It allows the company to be more efficient and the customer the convenience of buying and getting information from the comfort of their home.
But the advantages we are going to talk about are the following:
Updated database: Having an updated database is myanmar email list 175737 contact leads essential for campaigns to work, so it is essential to have good segmentation or CRM that allows us to manage our clients according to their behavior (tastes, age, purchasing behavior, etc.). This will create customer confidence in the company and, as a result, we will have an increase in the response rate and return on investment.
Opportunity for additional sales: When speaking on the phone with a teleoperator, the conversation is flexible and can lead the customer to make additional purchases in a more effective way than through other types of tools. For example, a customer calls because he wants to hire a service, but it turns out that the company has other services that may be interesting for him but that he did not know about, the teleoperator can guide the conversation towards a new purchase.
Attracting potential new customers: Telemarketing offers direct communication with the customer. This direct contact generates customer trust in the company, which becomes the first starting point towards a purchase. This trust generated by direct and specialized contact with the customer is very difficult to achieve through other marketing techniques.
Market research: We can also consider telemarketing to be a key tool in market research. By means of telephone satisfaction surveys (which are much more convenient for the client than written ones, since they do not require any effort), we can survey the market, find faults and monitor how our customer loyalty process is going. It is important to know that this type of technique cannot be abused, especially because misuse of it can have a negative effect on our clients.
Telemarketing is a tool that has been used practically since the telephone appeared. In 1970, when it became successful, salespeople made around 100 calls during their working day. But year after year, new solutions and advances appeared that made this work much more effective, allowing salespeople to make 300 calls a day instead of 100. Today, SIP equipment equips companies with tools that allow them to reduce costs and improve their professional image.
The latest in telemarketing is the contact center. A contact center is a center where there are a series of teleoperators who are specifically dedicated to customer service, giving personalized and closer treatment. The particularity of the contact center is that it not only offers telephone-to-telephone communication, but it also offers many more technological tools for communication. We are going to discuss some of the functionalities that a contact center must have to create the greatest value for your company.