What 17 executives and $277 billion can teach you about growth hacking for big companies
Posted: Wed Dec 18, 2024 9:10 am
Constant and exponential growth is a challenge, especially for large companies that have already reached high levels. Learn how 17 companies surpassed and achieved exponential growth.
This post is a free translation of this content , written by Aaron Orendorff and published on the Shopify blog.
Scaling is challenging.
In fact, it is the main problem facing large companies, as mexico email list 8 million contact leads Professor Clayton M. Christensen and Michael E. Raynor point out in their book "The Innovator's Solution — Growth Through Innovation."
"Probably the biggest and most daunting challenge in achieving growth is that if you have failed before, the chances of you achieving the same goal in the future are very small."
In recent years, one term has promised to save everything: growth hacking . The big question is: can you hack a big company?
To find out, Johannes Ceh and Aaron Orendorff posed this question to 17 executives from the world’s largest companies — approximately $276.96 billion in market value. From e-commerce to apps, industries to social media, these are 100% original contributions straight from the brightest minds in business.
1. Start with clarity: Aatif Awan , VP of Growth & International Products at LinkedIn
I've never been a fan of the term "growth hacking," even though I've been doing it and driving growth for over 6 years, helping LinkedIn grow from 100 million members to 500 million. Growth hacking often results in people copying short-term tactics and optimizations.
My advice is to move away from the trend and instead invest in developing a clear understanding of your product, the market it serves, and the value it delivers.
Once you’ve found your product’s niche, invest in growth. Start by defining principles, such as where your users or customers are, how they will receive value from your product, how they will discover the product, and how you can measure success in a way that relates to real user value.
Once you develop this understanding, build a growth plan around the product itself, so that current users can encourage new users to purchase it, either through direct invitations or engaging content. This is a much better growth strategy than relying on marketing to acquire and build brand awareness , although this can be used to expand product growth.
This post is a free translation of this content , written by Aaron Orendorff and published on the Shopify blog.
Scaling is challenging.
In fact, it is the main problem facing large companies, as mexico email list 8 million contact leads Professor Clayton M. Christensen and Michael E. Raynor point out in their book "The Innovator's Solution — Growth Through Innovation."
"Probably the biggest and most daunting challenge in achieving growth is that if you have failed before, the chances of you achieving the same goal in the future are very small."
In recent years, one term has promised to save everything: growth hacking . The big question is: can you hack a big company?
To find out, Johannes Ceh and Aaron Orendorff posed this question to 17 executives from the world’s largest companies — approximately $276.96 billion in market value. From e-commerce to apps, industries to social media, these are 100% original contributions straight from the brightest minds in business.
1. Start with clarity: Aatif Awan , VP of Growth & International Products at LinkedIn
I've never been a fan of the term "growth hacking," even though I've been doing it and driving growth for over 6 years, helping LinkedIn grow from 100 million members to 500 million. Growth hacking often results in people copying short-term tactics and optimizations.
My advice is to move away from the trend and instead invest in developing a clear understanding of your product, the market it serves, and the value it delivers.
Once you’ve found your product’s niche, invest in growth. Start by defining principles, such as where your users or customers are, how they will receive value from your product, how they will discover the product, and how you can measure success in a way that relates to real user value.
Once you develop this understanding, build a growth plan around the product itself, so that current users can encourage new users to purchase it, either through direct invitations or engaging content. This is a much better growth strategy than relying on marketing to acquire and build brand awareness , although this can be used to expand product growth.