Free online monitoring tools, Efficient influence management is no longer optional!

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That online reputation has become a common goal for all brands that interact simultaneously as consumers and producers in the social universe is nothing new. Furthermore, it is the search for a management method rather than a prevention method that keeps us obsessed with “what will people say?”

Yes… we live obsessed with what people will say . To prevent any unrest that could end in an explosion on the networks that turns into a crisis, to identify how interested our target is in what we are offering and to know, to know what is said about us, about our brand , how the spiral of influence is created and built.


Today, online reputation is synonymous with bc data mexico influence , and this is beginning to be an indispensable variable in measuring ROI in our global strategies. Online influence jumps into the real world, and today, the transmission of a message carried out from trust, commitment and coherence between actions and acts, is the perfect food for our growth.

There are many tools and resources that the network provides us to monitor what is said about us and our brand. Although it is worth calling attention to common sense ; it is not about spending all day measuring what is said about us , but about parameterizing the tools appropriately to obtain alerts with relevant information. The network provides us with efficient resources, learning to use them is our great challenge.

By using online measurement tools we not only control our reputation, but we can also obtain information of great importance for our marketing strategies or our projections regarding new products.

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Knowing what others think of us is essential to start a bond and… ultimately it is what we are looking for; only then do we reach emotions.

We start with the simplest part, Google alerts , thanks to which we will receive an email when someone mentions us, so we can immediately access what is being said about our brand.

We continue, as expected, with the analysis of our social footprint. What is said on social networks, how we can measure the reputation that ultimately tells us about emotions, with Social Mention.