Crisis in Social Media, the predator of online reputation
Posted: Wed Dec 18, 2024 8:49 am
We have talked many times about crises in social media . While it is true that there are many resources and tools that allow us to monitor what is said about our brand, the problem always comes first… “the lack of capacity to do things well and establish appropriate contingency plans”
We never tire of repeating that the conquest of social media is closely related to trust, credibility, talent and knowledge. These 4 variables show us the new leaders, those who are capable of bc data malaysia delivering quality that trains other people and identifying new sources of creativity that translate into real business opportunities .
Social media helps us to be more visible, to connect with clients and allies who would otherwise be practically inaccessible, to open up new business opportunities and even to identify new markets in which to exploit existing goods, services and products.
But they also give us the “rules of the game” before launching into maximum exposure and, within these, the appropriate prevention and management of crises is undoubtedly one of the most relevant that marketing professionals and consultants must consider.
We cannot forget that the new company no longer allows us to hide behind a brand, today... personal branding is the starting point, it is the core of trust and no brand impacts the emotions of its target without knowing the faces, trajectory and talent behind each project.
Taking the above as a starting point, we cannot forget that all our actions are public and known by an unlimited universe of users in real time. This drastically reduces the tolerance levels of a consumer who has a wide range of options to decide on and does not have the time to give “second chances to brands.” Ethics, good practice and trust have only one path.
You may also be interested in: Business Intelligence in the annual closing of the fiscal year
Reasons for social media crises
That is why, in this analysis of the different phases that a social media crisis goes through, we pay special attention to the emotions that cause consumers to abandon and fiercely criticize brands.
We never tire of repeating that the conquest of social media is closely related to trust, credibility, talent and knowledge. These 4 variables show us the new leaders, those who are capable of bc data malaysia delivering quality that trains other people and identifying new sources of creativity that translate into real business opportunities .
Social media helps us to be more visible, to connect with clients and allies who would otherwise be practically inaccessible, to open up new business opportunities and even to identify new markets in which to exploit existing goods, services and products.
But they also give us the “rules of the game” before launching into maximum exposure and, within these, the appropriate prevention and management of crises is undoubtedly one of the most relevant that marketing professionals and consultants must consider.
We cannot forget that the new company no longer allows us to hide behind a brand, today... personal branding is the starting point, it is the core of trust and no brand impacts the emotions of its target without knowing the faces, trajectory and talent behind each project.
Taking the above as a starting point, we cannot forget that all our actions are public and known by an unlimited universe of users in real time. This drastically reduces the tolerance levels of a consumer who has a wide range of options to decide on and does not have the time to give “second chances to brands.” Ethics, good practice and trust have only one path.
You may also be interested in: Business Intelligence in the annual closing of the fiscal year
Reasons for social media crises
That is why, in this analysis of the different phases that a social media crisis goes through, we pay special attention to the emotions that cause consumers to abandon and fiercely criticize brands.