We made a landing page to which all traffic was directed
Posted: Wed Dec 18, 2024 8:40 am
The customer has a good, but trilingual website. It is used to inform an audience that speaks Russian, English and Romanian. The website lists three legal addresses and has links to social networks that Russians do not have access to. From the point of view of a Russian-speaking user, the website is inconvenient, so we suggested making a separate landing page for Russia.
We took the old website as a basis, added current contacts and links to Russian social networks. On the main page, we described the services provided by the customer: design of commercial and individual real estate, design of commercial premises. We focused on the visual, since the main feature of the customer is 3D projects with built-in active telegram database users BIM technologies. This is when buyers can walk around the object and clearly imagine how it will look even at the design stage.
Since the customer was just entering the Russian market, he had not yet implemented projects in our country. But there were many cool projects implemented in Europe. We added them to the site.
In the Runet Rating in 2024 among agencies running Yandex.Direct contextual advertising on landing pages, we took 17th place. Therefore, in practice, we understood the higher conversion rate of the landing page in such a situation.
"By the way, by directing the target audience to the new landing page, we reduced the bounce rate. Now visitors spend a minute or two on the site, which is proof of the resource's usefulness.
We built this site on Tilda, but it turns out Vitamin.tools has its own landing page builder, LPGenerator, which is free for clients of the advertising ecosystem . It has capture forms, payment modules, a CRM system, built-in statistics, and A/B tests. And there is even a web programming function through which you can create any website modules without being tied to a ready-made grid.
The main feature of LPGenerator is its high loading speed. Of course, the speed depends on the complexity of the site, specific blocks, the presence of third-party widgets, counters, statistics and other add-ons. But the developers of Vitamin.tools have implemented the image compression function into the editor itself. You no longer need to go to a separate graphics editor, everything is adjusted inside LPGenerator . The team also added a delayed loading function, which can be enabled for each image separately. Useful for those images that are important to show in good quality. The images will load not at the moment the page opens, but at the moment when the visitor scrolls to them.
Thanks to all these updates, tests show significantly faster loading than some other builders. Which in turn greatly increases the conversion to the application.
We took the old website as a basis, added current contacts and links to Russian social networks. On the main page, we described the services provided by the customer: design of commercial and individual real estate, design of commercial premises. We focused on the visual, since the main feature of the customer is 3D projects with built-in active telegram database users BIM technologies. This is when buyers can walk around the object and clearly imagine how it will look even at the design stage.
Since the customer was just entering the Russian market, he had not yet implemented projects in our country. But there were many cool projects implemented in Europe. We added them to the site.
In the Runet Rating in 2024 among agencies running Yandex.Direct contextual advertising on landing pages, we took 17th place. Therefore, in practice, we understood the higher conversion rate of the landing page in such a situation.
"By the way, by directing the target audience to the new landing page, we reduced the bounce rate. Now visitors spend a minute or two on the site, which is proof of the resource's usefulness.
We built this site on Tilda, but it turns out Vitamin.tools has its own landing page builder, LPGenerator, which is free for clients of the advertising ecosystem . It has capture forms, payment modules, a CRM system, built-in statistics, and A/B tests. And there is even a web programming function through which you can create any website modules without being tied to a ready-made grid.
The main feature of LPGenerator is its high loading speed. Of course, the speed depends on the complexity of the site, specific blocks, the presence of third-party widgets, counters, statistics and other add-ons. But the developers of Vitamin.tools have implemented the image compression function into the editor itself. You no longer need to go to a separate graphics editor, everything is adjusted inside LPGenerator . The team also added a delayed loading function, which can be enabled for each image separately. Useful for those images that are important to show in good quality. The images will load not at the moment the page opens, but at the moment when the visitor scrolls to them.
Thanks to all these updates, tests show significantly faster loading than some other builders. Which in turn greatly increases the conversion to the application.