Social media ad formats that are succeeding
Posted: Wed Dec 18, 2024 8:19 am
Advertising formats Facebook Advertising Instagram advertising
We update our content to keep you up to date with the latest news in digital marketing. Last updated: May 2019.
It is common to see how Facebook, through its advertising platform, offers new possibilities through new ad formats . The truth is that today there are many alternatives that each business has to advertise on this social network in terms of different visual forms; but its efforts to offer new varieties do not cease and it continues to bet on increasingly visual and original pieces .
What are Facebook and Instagram ad formats?
Depending on their nature, some advertising formulas are better suited bulk sms uk to a type of business than others , either because it is more effective to show a wide variety of products or because a visual format is needed that shows the characteristics of just one. These would be the Carousel formats in the first case or Facebook Canvas in the second, for example.
Because of all the differences that exist, we have created for you the following list with the formats that, in our opinion, were the most outstanding during 2018, and are still making people talk some time later .
Canvas Ad Formats
The Canvas format consists of the recreation of what could be considered a small web page or microsite within Facebook . That is, an interactive piece of customizable size that includes images, video ads , presentations or external links to other websites . In fact, at Súmate we prepared a video tutorial where we show you what a Facebook Canvas looks like .
As you can see, at first, the user is presented with an appearance similar to a conventional ad, but when clicking on it, the previously customized content is displayed, without the need to leave the application itself . This fact significantly reduces the loading time, improving the user experience . It is an ideal format for businesses in which showing the characteristics of their product in detail takes on great importance: hotels, restaurants or events are some examples.
We update our content to keep you up to date with the latest news in digital marketing. Last updated: May 2019.
It is common to see how Facebook, through its advertising platform, offers new possibilities through new ad formats . The truth is that today there are many alternatives that each business has to advertise on this social network in terms of different visual forms; but its efforts to offer new varieties do not cease and it continues to bet on increasingly visual and original pieces .
What are Facebook and Instagram ad formats?
Depending on their nature, some advertising formulas are better suited bulk sms uk to a type of business than others , either because it is more effective to show a wide variety of products or because a visual format is needed that shows the characteristics of just one. These would be the Carousel formats in the first case or Facebook Canvas in the second, for example.
Because of all the differences that exist, we have created for you the following list with the formats that, in our opinion, were the most outstanding during 2018, and are still making people talk some time later .
Canvas Ad Formats
The Canvas format consists of the recreation of what could be considered a small web page or microsite within Facebook . That is, an interactive piece of customizable size that includes images, video ads , presentations or external links to other websites . In fact, at Súmate we prepared a video tutorial where we show you what a Facebook Canvas looks like .
As you can see, at first, the user is presented with an appearance similar to a conventional ad, but when clicking on it, the previously customized content is displayed, without the need to leave the application itself . This fact significantly reduces the loading time, improving the user experience . It is an ideal format for businesses in which showing the characteristics of their product in detail takes on great importance: hotels, restaurants or events are some examples.