What If Agency Won Mixta Fighter's Battle of the Agencies
Posted: Wed Dec 18, 2024 8:14 am
The biggest names in Spanish advertising gathered around an arcade machine to settle the score. This time they weren't competing for their creativity or the effectiveness of their campaigns, but for their skill at playing Mixta Fighter , the fighting video game designed and developed by BTOB and Bitoon that won two Inspirational Awards (gold in Advergaming and silver in Social Networks).
First, the round of 16 took place , in which eight bc data china agencies were eliminated. The day was spiced up with hostesses dressed in boxing robes, a sports speaker and, of course, a lot of Mixtas. The agencies that managed to get through to the quarter-finals were Orbital Proximity, McCann, What if, Double You, La Despensa, Wantham, Nurun and Grey Group.
On the second day, the agencies were more trained but also felt the weight of responsibility on their shoulders. Only four of them made it to the party and the finals. The first semi-final pitted McCann against What If . The second, La Despensa against Nurun . The two matches were very close, but finally the agencies What If and Nurun made it to the Grand Final. Their representatives chose the same character: Pensamiento . Between petal blows and petal blows, and using the three rounds allowed for each battle, it was finally What If (thanks to its General Manager, Borja Anguita , who played his role as a warrior to perfection) that won the precious treasure: nothing less than an arcade machine.
Next, the gold, silver and bronze trophies of the Mixta Fighter Battle of the Agencies were presented. They were presented by Angélica Hernández and Iria Vázquez-Guillén , from Mixta , to the three brand new winners: Jonay Francés from La Despensa, Nacho Monzón from Nurun and Borja Anguita from What If.
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Along the way, other agencies whose warriors and animators made the Battle of the Agencies a real party were left behind: Shackleton, Fullsix, Social Noise, Sixtobeat, Sra. Rushmore, Wysiwyg and TBWA. Without them, an action of this nature, never seen before at an advertising festival, would not have been possible. You can watch the video summary of the battles at this link.
First, the round of 16 took place , in which eight bc data china agencies were eliminated. The day was spiced up with hostesses dressed in boxing robes, a sports speaker and, of course, a lot of Mixtas. The agencies that managed to get through to the quarter-finals were Orbital Proximity, McCann, What if, Double You, La Despensa, Wantham, Nurun and Grey Group.
On the second day, the agencies were more trained but also felt the weight of responsibility on their shoulders. Only four of them made it to the party and the finals. The first semi-final pitted McCann against What If . The second, La Despensa against Nurun . The two matches were very close, but finally the agencies What If and Nurun made it to the Grand Final. Their representatives chose the same character: Pensamiento . Between petal blows and petal blows, and using the three rounds allowed for each battle, it was finally What If (thanks to its General Manager, Borja Anguita , who played his role as a warrior to perfection) that won the precious treasure: nothing less than an arcade machine.
Next, the gold, silver and bronze trophies of the Mixta Fighter Battle of the Agencies were presented. They were presented by Angélica Hernández and Iria Vázquez-Guillén , from Mixta , to the three brand new winners: Jonay Francés from La Despensa, Nacho Monzón from Nurun and Borja Anguita from What If.
You may also be interested in: Black Friday is inaugurated in Spain
Along the way, other agencies whose warriors and animators made the Battle of the Agencies a real party were left behind: Shackleton, Fullsix, Social Noise, Sixtobeat, Sra. Rushmore, Wysiwyg and TBWA. Without them, an action of this nature, never seen before at an advertising festival, would not have been possible. You can watch the video summary of the battles at this link.