Benefits of social ecommerce for online stores
Posted: Wed Dec 18, 2024 7:21 am
ecommerce
Social e-commerce represents a new opportunity to increase sales by taking advantage of the influence of social networks in the purchasing process. Digital commerce is increasingly taking place in a multi-channel environment and conversations on social networks are becoming established and strengthened as a backbone in consumer decision-making. This cannot be ignored by virtual stores, which must incorporate into their commercial strategy vision an improvement in the user's purchasing process on the web, considering social networks as a reference.
The dynamic is simple: in social e-commerce, the sales process arises from interactions and conversations in digital environments. We find a bidirectional relationship between the brand and the bulk sms indonesia user; in addition, the offer adapts to the latter and, above all, the consumer is not alone in the conversion funnel (online purchasing process). In contrast, in traditional e-commerce, we find that the purchasing process is linear, the user is alone at all times, with a single showcase and generic offers. The latter is still the norm in online stores, but those that have managed to integrate the power of virtual communities into the purchasing process have undoubtedly taken the lead in developing customer-centric strategies .
Why bet on social ecommerce in the online store
Consumers listen to the opinions of friends on social networks when making decisions.
Sharing and recommending is becoming more and more common.
Social media is evolving as an advertising option, allowing you to promote products and helping you gain a lot of qualified traffic.
A fan is more likely to buy products from the pages of an e-commerce site that they follow on social media.
According to Merca2.0, in 2018, eight out of ten users follow brands on their social networks and search for products on them. Incorporating a more social purchasing process can undoubtedly help increase sales and get to know our customers better.
Social e-commerce represents a new opportunity to increase sales by taking advantage of the influence of social networks in the purchasing process. Digital commerce is increasingly taking place in a multi-channel environment and conversations on social networks are becoming established and strengthened as a backbone in consumer decision-making. This cannot be ignored by virtual stores, which must incorporate into their commercial strategy vision an improvement in the user's purchasing process on the web, considering social networks as a reference.
The dynamic is simple: in social e-commerce, the sales process arises from interactions and conversations in digital environments. We find a bidirectional relationship between the brand and the bulk sms indonesia user; in addition, the offer adapts to the latter and, above all, the consumer is not alone in the conversion funnel (online purchasing process). In contrast, in traditional e-commerce, we find that the purchasing process is linear, the user is alone at all times, with a single showcase and generic offers. The latter is still the norm in online stores, but those that have managed to integrate the power of virtual communities into the purchasing process have undoubtedly taken the lead in developing customer-centric strategies .
Why bet on social ecommerce in the online store
Consumers listen to the opinions of friends on social networks when making decisions.
Sharing and recommending is becoming more and more common.
Social media is evolving as an advertising option, allowing you to promote products and helping you gain a lot of qualified traffic.
A fan is more likely to buy products from the pages of an e-commerce site that they follow on social media.
According to Merca2.0, in 2018, eight out of ten users follow brands on their social networks and search for products on them. Incorporating a more social purchasing process can undoubtedly help increase sales and get to know our customers better.