What is SMS marketing?
Posted: Wed Dec 18, 2024 7:18 am
Or if you’re more of a fan of digital appreciation, you can simply set an automated SMS flow so that every time customers make a purchase, they will be greeted by a kind thank you message and a discount code for their next purchase.
Thank you card
Source: Pinterest
This will inspire them to share their amazing number database experience at your store with their friends and family, and spread the word about your brand, turning from just “customers” into loyal advocates.
FAQ
SMS marketing is a promotional strategy that involves sending text messages to potential customers and existing customers directly to their mobile phones. These messages can be used to inform customers about special offers, discounts, new products, and more. SMS marketing relies on permission-based practices, meaning customers must opt-in to receive messages from a company.
Does SMS marketing still work?
Yes, SMS marketing is still a highly effective channel for reaching customers directly. Despite the growth of social media and other digital marketing platforms, SMS marketing maintains several advantages, such as high open rates, broad reach (not reliant on internet access), and immediate delivery. Research shows that SMS messages have an open rate of about 98%, and most are read within a few minutes of receipt, making it one of the most effective ways to engage with customers directly and instantly.
When should I start marketing for the summer?
The timing for launching your summer sale can depend on the nature of your business and target market. Generally, it’s advisable to start planning your summer marketing campaigns in early spring. This allows you sufficient time to strategize, create engaging content, and build anticipation among your customers. For most businesses, starting to send out targeted messages by mid-spring is ideal, as it catches customers when they are starting to plan their summer activities and purchases.
Thank you card
Source: Pinterest
This will inspire them to share their amazing number database experience at your store with their friends and family, and spread the word about your brand, turning from just “customers” into loyal advocates.
FAQ
SMS marketing is a promotional strategy that involves sending text messages to potential customers and existing customers directly to their mobile phones. These messages can be used to inform customers about special offers, discounts, new products, and more. SMS marketing relies on permission-based practices, meaning customers must opt-in to receive messages from a company.
Does SMS marketing still work?
Yes, SMS marketing is still a highly effective channel for reaching customers directly. Despite the growth of social media and other digital marketing platforms, SMS marketing maintains several advantages, such as high open rates, broad reach (not reliant on internet access), and immediate delivery. Research shows that SMS messages have an open rate of about 98%, and most are read within a few minutes of receipt, making it one of the most effective ways to engage with customers directly and instantly.
When should I start marketing for the summer?
The timing for launching your summer sale can depend on the nature of your business and target market. Generally, it’s advisable to start planning your summer marketing campaigns in early spring. This allows you sufficient time to strategize, create engaging content, and build anticipation among your customers. For most businesses, starting to send out targeted messages by mid-spring is ideal, as it catches customers when they are starting to plan their summer activities and purchases.