The Most Effective Ecommerce Discounts to Promote with PPC
Posted: Wed Dec 18, 2024 7:17 am
The Most Effective Ecommerce Discounts to Promote with PPC
Pay per click advertising is one of the most powerful digital marketing techniques available to online businesses.
Over the years, this strategy has been implemented in many forms such as Google Search Ads, Social Media Advertising, and Email Marketing to positively boost online sales of various products and services.
Thanks to innovation, PPC may have found a new purpose: eCommerce discount sales promotions. In other words, online businesses are now using pay-per-click strategies to promote eCommerce discounts on their products and services, which is absolutely creative.
And with the number of digital ecommerce shoppers projected to increase country b2b b2c email list , you can reach more new customers with PPC ads.
Unfortunately, many businesses promote the wrong types of discounts through PPC resulting in little to no increase in sales.
But today we will show you some of the most effective discounts to try.
Note : Ecommerce discounts are only as good as your pricing strategies . So to achieve the best results, make sure you get it right.
Benefits of e-commerce discounts
If you are hesitant to explore eCommerce discounts, let alone promote them with PPC, the points below should change your mind.
1. Build trust as a form of social proof
Every day, we see social media users bragging about high-quality stuff they bought at a discount. This serves as social proof for the brand. Consider the following example:
Ecommerce discounts testimonials social proof
Source - Twitter
This post clearly indicates that the consumer purchased a high-quality item at a low price, which may persuade other social media users to buy from the store or at least trust that they will consistently produce decent products.
It's the kind of brand awareness and social proof your brand needs .
Good Reading: Top WordPress Testimonial Plugins
2. Create urgency
Most discounts include an expiration date, which increases the sense of urgency and scarcity. Nothing motivates shoppers to buy things faster and in larger quantities than the fear of missing out on the option to get them at a lower price. This can help you sell faster and expand your business' reach.
You can create a countdown popup on Poptin for free to achieve this.
3. Exclusivity
Customers who are eligible for particular discounts, such as lifestyle discounts, feel valued and noticed by the company.
It contributes to a sense of exclusivity and special access to branded offerings, increasing trust and patronage of your brand. Those who do not qualify will be motivated to try harder by purchasing more of your products in the hope of qualifying next time.
Why do e-commerce discounts work?
Before we get into the nitty-gritty of the different types of eCommerce discounts you can promote using PPC, it’s crucial to understand why these discounts work in the first place – and there’s only one main reason.
People love cheaper things
Some customers are unable to purchase your products due to financial constraints. So, if such customers find the option to purchase such items at a discounted price, trust that they will take advantage of it without feeling cheated.
These customers may even come to admire your brand for making your products and services affordable.
What are the most effective eCommerce discounts to promote with PPC?
Pay per click advertising is one of the most powerful digital marketing techniques available to online businesses.
Over the years, this strategy has been implemented in many forms such as Google Search Ads, Social Media Advertising, and Email Marketing to positively boost online sales of various products and services.
Thanks to innovation, PPC may have found a new purpose: eCommerce discount sales promotions. In other words, online businesses are now using pay-per-click strategies to promote eCommerce discounts on their products and services, which is absolutely creative.
And with the number of digital ecommerce shoppers projected to increase country b2b b2c email list , you can reach more new customers with PPC ads.
Unfortunately, many businesses promote the wrong types of discounts through PPC resulting in little to no increase in sales.
But today we will show you some of the most effective discounts to try.
Note : Ecommerce discounts are only as good as your pricing strategies . So to achieve the best results, make sure you get it right.
Benefits of e-commerce discounts
If you are hesitant to explore eCommerce discounts, let alone promote them with PPC, the points below should change your mind.
1. Build trust as a form of social proof
Every day, we see social media users bragging about high-quality stuff they bought at a discount. This serves as social proof for the brand. Consider the following example:
Ecommerce discounts testimonials social proof
Source - Twitter
This post clearly indicates that the consumer purchased a high-quality item at a low price, which may persuade other social media users to buy from the store or at least trust that they will consistently produce decent products.
It's the kind of brand awareness and social proof your brand needs .
Good Reading: Top WordPress Testimonial Plugins
2. Create urgency
Most discounts include an expiration date, which increases the sense of urgency and scarcity. Nothing motivates shoppers to buy things faster and in larger quantities than the fear of missing out on the option to get them at a lower price. This can help you sell faster and expand your business' reach.
You can create a countdown popup on Poptin for free to achieve this.
3. Exclusivity
Customers who are eligible for particular discounts, such as lifestyle discounts, feel valued and noticed by the company.
It contributes to a sense of exclusivity and special access to branded offerings, increasing trust and patronage of your brand. Those who do not qualify will be motivated to try harder by purchasing more of your products in the hope of qualifying next time.
Why do e-commerce discounts work?
Before we get into the nitty-gritty of the different types of eCommerce discounts you can promote using PPC, it’s crucial to understand why these discounts work in the first place – and there’s only one main reason.
People love cheaper things
Some customers are unable to purchase your products due to financial constraints. So, if such customers find the option to purchase such items at a discounted price, trust that they will take advantage of it without feeling cheated.
These customers may even come to admire your brand for making your products and services affordable.
What are the most effective eCommerce discounts to promote with PPC?