So how do you keep your emails mobile-friendly?
Posted: Wed Dec 18, 2024 7:16 am
When using emojis, make sure they are relevant to the content of your email and aligned with your brand voice and personality.
Avoid overusing emojis as they could look unprofessional or spammy. It is also crucial to test your emails on different devices and email clients to ensure that emojis display correctly for all recipients.
Keep it optimized for mobile devices
Typically, people tend to look at their mobile chief vp sales marketing officers email lists about 58 times a day, and almost 52% of these instances, equivalent to about 30 times a day, occur while they are at work.
As is proverbial, you would be shooting yourself in the foot if you didn’t recognize the impact of mobile devices on your email marketing strategy, especially in a world where approximately 6.29 billion people own smartphones.
If your email marketing campaigns are not optimized for mobile, you risk losing 42.3% of recipients who may delete your emails, rendering your hard work ineffective.
First, make sure your email design is responsive and adapts to different screen sizes. Use a single-column layout, keep font size at a readable level, and avoid using too many images or large files that can slow down loading times.
Also, make sure any clickable elements, such as buttons or links, are large enough to be easily tapped on a mobile device.
Testing your emails on both desktop and mobile devices before sending them can help you make sure they look good and are easy to read on different devices.
Automate, automate, automate
Email automation is one of the most important tools in your email marketing strategy arsenal.
These email automation tools are a marketer's best friend. They allow you to set up welcome emails, triggered emails, follow-up emails, win-back emails , and even drip campaigns, ensuring that your emails always reach your subscribers at the right time.
82% of marketers use automation to create triggered emails which result in 8x more opens and higher revenue than typical mass emails.
Avoid overusing emojis as they could look unprofessional or spammy. It is also crucial to test your emails on different devices and email clients to ensure that emojis display correctly for all recipients.
Keep it optimized for mobile devices
Typically, people tend to look at their mobile chief vp sales marketing officers email lists about 58 times a day, and almost 52% of these instances, equivalent to about 30 times a day, occur while they are at work.
As is proverbial, you would be shooting yourself in the foot if you didn’t recognize the impact of mobile devices on your email marketing strategy, especially in a world where approximately 6.29 billion people own smartphones.
If your email marketing campaigns are not optimized for mobile, you risk losing 42.3% of recipients who may delete your emails, rendering your hard work ineffective.
First, make sure your email design is responsive and adapts to different screen sizes. Use a single-column layout, keep font size at a readable level, and avoid using too many images or large files that can slow down loading times.
Also, make sure any clickable elements, such as buttons or links, are large enough to be easily tapped on a mobile device.
Testing your emails on both desktop and mobile devices before sending them can help you make sure they look good and are easy to read on different devices.
Automate, automate, automate
Email automation is one of the most important tools in your email marketing strategy arsenal.
These email automation tools are a marketer's best friend. They allow you to set up welcome emails, triggered emails, follow-up emails, win-back emails , and even drip campaigns, ensuring that your emails always reach your subscribers at the right time.
82% of marketers use automation to create triggered emails which result in 8x more opens and higher revenue than typical mass emails.