Use email templates
Posted: Wed Dec 18, 2024 6:53 am
Now that you know how to identify tasks you should automate, let’s dive in: how to automate emails. Follow-up, sales and marketing, welcome and goodbye messages often say similar things, so spending valuable time in your day writing the same thing is a waste of your work schedule.
Screenshot of email marketing templates from Elastic email marketing platform
Luckily, you can save yourself the trouble of doing so by using Email Templates . These are pre-written messages that you can customize and use as many times as you need. Creating these templates is easier than you might think, and you can do it on conventional platforms like Gmail and Outlook or within email marketing tools . There are quite a few popular ones to choose from.
Pre-designed templates eliminate the need chief and vp of training email list start from scratch every time you need to write a similar email. This can significantly reduce the time and effort required to compose emails, especially for frequently repeated tasks.
You can easily customize templates with specific information and details, saving you the hassle of rewriting the same content over and over again.
Harness the power of triggers and workflows
Understanding how email marketing triggers and workflows work is essential for automation. When we talk about triggers, we are referring to actions or situations that activate the automation protocol you have pre-established and, therefore, the actions you want it to perform. You can, for example, use a date as a trigger to send a bunch of emails you wrote weeks ago.
As for workflows, they consist of automated sequences of actions performed by automation tools. Let’s say you have an exit-intent trigger that automatically displays coupons and promotions and redirects the customer to another page – all those actions are part of an automated workflow.
Order confirmation and abandoned cart emails, birthday greetings, and follow-up updates are all great examples of actions that trigger that type of system. You can create all the workflows you want with email automation tools, like Zapier.
Screenshot of email marketing templates from Elastic email marketing platform
Luckily, you can save yourself the trouble of doing so by using Email Templates . These are pre-written messages that you can customize and use as many times as you need. Creating these templates is easier than you might think, and you can do it on conventional platforms like Gmail and Outlook or within email marketing tools . There are quite a few popular ones to choose from.
Pre-designed templates eliminate the need chief and vp of training email list start from scratch every time you need to write a similar email. This can significantly reduce the time and effort required to compose emails, especially for frequently repeated tasks.
You can easily customize templates with specific information and details, saving you the hassle of rewriting the same content over and over again.
Harness the power of triggers and workflows
Understanding how email marketing triggers and workflows work is essential for automation. When we talk about triggers, we are referring to actions or situations that activate the automation protocol you have pre-established and, therefore, the actions you want it to perform. You can, for example, use a date as a trigger to send a bunch of emails you wrote weeks ago.
As for workflows, they consist of automated sequences of actions performed by automation tools. Let’s say you have an exit-intent trigger that automatically displays coupons and promotions and redirects the customer to another page – all those actions are part of an automated workflow.
Order confirmation and abandoned cart emails, birthday greetings, and follow-up updates are all great examples of actions that trigger that type of system. You can create all the workflows you want with email automation tools, like Zapier.