Context
SEO is a technique that the marketing manager must cell phone number list acquire to present their offers on the website, to provide content related to the brand's know-how. It is used in B to B as well as in B to C or in B to B to C. It has become the gateway to the visibility of any web page.
How to use it?
Steps
Define the keywords related to your field, with as much precision as possible. It is also necessary to observe by which word or combination of words, the Internet user searches for products, services, good deals. It is sometimes useful to take the singular and plural of the same word or with two different spellings.
Then check the popularity of a word versus another equivalent word and prefer the one that is most searched for by Internet users. For example, we would prefer the word "e-commerce site" with 40,500 requests in one month to the word "merchant site" with 27,100 requests in the same month, for an equivalent meaning. We can check this with the Google Adwords keyword generator tool, in particular.
Finally, the keywords cho
sen for a page must appear several times in the titles, in the text, images, videos and sounds, to be referenced.
Methodology and advice
SEO largely depends on content and links to other pages.
Writing for the web requires the marketing manager to adapt his writing style to the logic of SEO. It is not that easy, here are some pragmatic ideas:
Abandoning a literary style learned in high school, where one had to avoid repetitions of identical words and find synonyms or different turns of phrase.
Favor the repetition of the same keywords in titles and text.
Write short sentences, if possible in the present tense, with simple words and in short paragraphs.
