The use of smartphones and tablets to access the Internet is increasing, according to AIMC
Posted: Wed Dec 18, 2024 6:28 am
AIMC (Association for Media Research), manager of leading audience studies in Spain (among others, the EGM), has presented the results of the 16th Internet User Survey, Surfers on the Net. This study is available (as well as the fifteen previous editions) on its website.
In the current edition, 'Navegantes en la Red' has collected more than 23,800 valid responses - compared to the 10,000 of the first survey carried out in 1996 - positioning itself as the study on the Internet with the longest history and with the largest sample of the market in our country. This analysis reveals the habits and opinions on twitter data the Internet in Spain and, traditionally, anticipates numerous trends since the boom of the 'network of networks' took place.
The survey is carried out among the most active Internet users who voluntarily respond to the survey through more than 250 websites, including the most visited in the country. In this way, they are the most expert, the ones who set the trends on the Internet, the ones who analyze, question by question, the evolution of Internet uses.
AIMC is particularly interested in updating this study annually, in order to provide answers on the new uses that are being developed on the Internet. Among other areas of research, this latest edition has included new questions regarding aspects such as:
Internet access via mobile phone and television.
The uses of social networks.
Advertising on the Internet.
Privacy on the Internet and government control over it.
Showrooming.
New attitudes and activities carried out on the Internet.
For the first time, mobile phones have overtaken other devices in terms of Internet connection
As in the last edition, the conclusions of Navegantes en la Red indicate that users are increasingly diversifying their Internet access equipment, with mobile phones and tablets gaining ground over more traditional devices. 85.5% of Internet users now connect via mobile, which for the first time places this device as the one most used by people, ahead of laptops/netbooks (77.7%) and desktop computers (73.3%).
Tablets continue to rise with strong increases (43.0% compared to 30.7% in 2012), while television continues to make slow but apparently steady progress (14.1%) in Internet access. Video game consoles - both desktop (12.0%) and laptop (4.2%) - are down compared to last year. The desktop computer (although it has lost 6.4 points) remains the main access device for 41.2% of Internet users, while the laptop/netbook is the most important access device for 35.6%.
In the current edition, 'Navegantes en la Red' has collected more than 23,800 valid responses - compared to the 10,000 of the first survey carried out in 1996 - positioning itself as the study on the Internet with the longest history and with the largest sample of the market in our country. This analysis reveals the habits and opinions on twitter data the Internet in Spain and, traditionally, anticipates numerous trends since the boom of the 'network of networks' took place.
The survey is carried out among the most active Internet users who voluntarily respond to the survey through more than 250 websites, including the most visited in the country. In this way, they are the most expert, the ones who set the trends on the Internet, the ones who analyze, question by question, the evolution of Internet uses.
AIMC is particularly interested in updating this study annually, in order to provide answers on the new uses that are being developed on the Internet. Among other areas of research, this latest edition has included new questions regarding aspects such as:
Internet access via mobile phone and television.
The uses of social networks.
Advertising on the Internet.
Privacy on the Internet and government control over it.
Showrooming.
New attitudes and activities carried out on the Internet.
For the first time, mobile phones have overtaken other devices in terms of Internet connection
As in the last edition, the conclusions of Navegantes en la Red indicate that users are increasingly diversifying their Internet access equipment, with mobile phones and tablets gaining ground over more traditional devices. 85.5% of Internet users now connect via mobile, which for the first time places this device as the one most used by people, ahead of laptops/netbooks (77.7%) and desktop computers (73.3%).
Tablets continue to rise with strong increases (43.0% compared to 30.7% in 2012), while television continues to make slow but apparently steady progress (14.1%) in Internet access. Video game consoles - both desktop (12.0%) and laptop (4.2%) - are down compared to last year. The desktop computer (although it has lost 6.4 points) remains the main access device for 41.2% of Internet users, while the laptop/netbook is the most important access device for 35.6%.