How to prepare for the new Google update?
Posted: Wed Dec 18, 2024 6:17 am
Google has just announced a future update to its algorithm that will take into account criteria focused on user experience . More than ever, UX and web performance issues must be at the heart of any SEO strategy. What is this new ranking factor that will come into effect in 2021 and why should we prepare for it now?
The “experience page” as a new ranking factor
Google's search engine has always aimed to provide a relevant answer to a user query. It therefore ranked its results by giving a lot of importance to content quality criteria. Then the loading time of middle east mobile number list a page also became one of the strong ranking criteria. Today, it is therefore not surprising that Google continues in this direction: with the concept of "page experience" it favors sites based on the experience that users have of them . Under the name "page experience" will be found a multitude of known positioning factors: the concept of mobile-friendly, the fact that the website must offer secure navigation and an https site version, no intrusive interstitials, as well as the metrics called "core web vitals" or in other words the essential measures for a healthy site. These "core web vitals" include three key performance indicators for a page:
- Loading time , represented by the LCP (Largest Contentful Paint) indicator which measures the perceived loading speed and marks the point of loading the page where the main content of the page has loaded. LCP is mainly affected by three factors : slow server response time , rendering-blocking JavaScript and CSS files, and client-side rendering . These elements are not new since we find them in the analysis tools made available by Google. It is always a methodical and precise work that must be carried out so that these metrics are satisfactory, in close collaboration with the developers.
The “experience page” as a new ranking factor
Google's search engine has always aimed to provide a relevant answer to a user query. It therefore ranked its results by giving a lot of importance to content quality criteria. Then the loading time of middle east mobile number list a page also became one of the strong ranking criteria. Today, it is therefore not surprising that Google continues in this direction: with the concept of "page experience" it favors sites based on the experience that users have of them . Under the name "page experience" will be found a multitude of known positioning factors: the concept of mobile-friendly, the fact that the website must offer secure navigation and an https site version, no intrusive interstitials, as well as the metrics called "core web vitals" or in other words the essential measures for a healthy site. These "core web vitals" include three key performance indicators for a page:
- Loading time , represented by the LCP (Largest Contentful Paint) indicator which measures the perceived loading speed and marks the point of loading the page where the main content of the page has loaded. LCP is mainly affected by three factors : slow server response time , rendering-blocking JavaScript and CSS files, and client-side rendering . These elements are not new since we find them in the analysis tools made available by Google. It is always a methodical and precise work that must be carried out so that these metrics are satisfactory, in close collaboration with the developers.