This is evident since many well-known brands and even traditional media have decided to use podcasts to reach a larger audience. This is what is expressed in the article “Companies discover a new marketing weapon: podcasts” published in the digital newspaper La Nación.
This article also mentions that podcasts have become great allies when it comes to advertising a product or service. What we need to know is how to get the most out of them.
Including a podcast as a content strategy will make your audience feel more connected to you in a more innovative way.
[Tweet “Including a podcast as a content strategy will make your audience feel more connected to you in a more innovative way.”]
In addition, it will open a new channel of communication between you and your audience, giving it personality and making a difference in terms of your projects. This will make your visitors feel identified, thus increasing the popularity of your brand.
Deciding on podcasts brings the advantage that you can express yourself more freely, in a much more personal way, without as many filters as you have to do when writing or recording a video, allowing your audience to get to know you in a much more accessible way.
However, you should not do it in an improvised manner either; it is important that you have a script or write down the important points that you should take into account .
Based on the information already provided, we can say that incorporating podcasts into at&t email list your content strategy can be the ideal complement to help you achieve your goals.
Among the objectives you can achieve with podcasts are:
Be trending
This is a good opportunity to make a difference from your competition by offering something different, since digital marketing requires constant innovation, which is necessary to connect with your audience.
Take advantage of the fact that this audio format has not yet been widely explored to position yourself as a trending topic.
We all know that the voice can be an element of seduction even more than written words. In addition to other advantages that this audio format can offer, such as timelessness and multitasking.
Being in the right place at the right time
This is a reality closely linked to digital content strategies, since your audience always wants to know the latest.
Producing a podcast quickly can allow you to capture market share before your competition does.
