Analyze your traffic to optimize your SEO referencing
Posted: Wed Dec 18, 2024 5:56 am
The meta title corresponds to the blue title that Internet users see in the results of a query on the SERP. An optimized meta title influences the ranking of a site in search engines . For this, it must therefore include the main keywords.
On its side, the meta description does not influence the cell phone number list ranking of the Google algorithm. On the other hand, it contributes to the increase of traffic on the website. For good reason, this description gives an overview of the content to the Internet user. Therefore, the presence of keywords and a call to action is required.
Read also: The challenges of semantics for SEO
Finally, the canonical tag comes into play when a site has multiple subpages. Sometimes multiple URLs point to the same content. Google's algorithm doesn't know which URL to suggest for a query. The canonical tag tells the algorithm which URL to prioritize.
Points to work on for technical optimization
Server speed
Increasing internet speeds are decreasing the patience of Internet users. According to a study conducted by PingDom , 53% of visitors abandon a site when it doesn't load within three seconds . However, site loading times still exceed 10 seconds on a mobile device.
Beyond user experience, Google's algorithm also favors sites with fast loading speed.
Therefore, on-page optimization work should also focus on increasing this speed, especially on mobile devices.
Crawling and indexing
The robots.txt file directs Googlebot's crawling to the most relevant pages on the site.
On the other hand, using sitemap.xml optimizes the indexing of all pages by Google. Indeed, this tool presents URLs in a form that is readable by the algorithm.
On its side, the meta description does not influence the cell phone number list ranking of the Google algorithm. On the other hand, it contributes to the increase of traffic on the website. For good reason, this description gives an overview of the content to the Internet user. Therefore, the presence of keywords and a call to action is required.
Read also: The challenges of semantics for SEO
Finally, the canonical tag comes into play when a site has multiple subpages. Sometimes multiple URLs point to the same content. Google's algorithm doesn't know which URL to suggest for a query. The canonical tag tells the algorithm which URL to prioritize.
Points to work on for technical optimization
Server speed
Increasing internet speeds are decreasing the patience of Internet users. According to a study conducted by PingDom , 53% of visitors abandon a site when it doesn't load within three seconds . However, site loading times still exceed 10 seconds on a mobile device.
Beyond user experience, Google's algorithm also favors sites with fast loading speed.
Therefore, on-page optimization work should also focus on increasing this speed, especially on mobile devices.
Crawling and indexing
The robots.txt file directs Googlebot's crawling to the most relevant pages on the site.
On the other hand, using sitemap.xml optimizes the indexing of all pages by Google. Indeed, this tool presents URLs in a form that is readable by the algorithm.