We talk about the difference between “hard bounce” and “soft bounce” in email marketing
Posted: Tue Dec 03, 2024 10:03 am
We all know very well what Email Marketing is and what it consists of. Indeed, and as you are thinking, the Email Marketing tool is a commercial technique of direct contact with the users of a brand that, in addition to being one of the most economical today, is also the one that generates the highest return on investment (ROI) compared to others. And all this despite the multiple attempts that have existed in society to declassify it as a successful tool.
Now, regardless of whether we know what Email Marketing is and how it works, it is also true that there are many more terms and metrics related to it that any Email Marketing expert must be more than clear about if they are looking for exponential success in their communication campaigns. If this does not happen in the way we are discussing, we can all be sure that the campaign will not work as it should, and for no other reason than not knowing how to interpret or read the metrics and results derived from it.
But don't worry! Because that's what we're here for: to share articles like this with you day after day, which, among other things, help you to be better informed about the terms you need to have under control, and how.
Today, we'll look at two more: hard cmo email lists bounces and soft bounces . But, as you might expect, before we start talking about each of them, we're going to explain what we mean exactly when we talk about bounces. Well, we can say that a 'bounce' means that an email that has been sent to a user has not been delivered successfully. There are quite a few different scenarios that can explain why this happens, and we can divide them - as we said above - into two main categories.
Post Content
What do we call a "hard bounce"?
What can cause this type of rebound?
What do we call "soft bounce"?
What can cause this type of rebound?
How to solve both problems
What features should be present in your email content?
What do we call a "hard bounce"?
In short, we can say that a “hard bounce” is defined as a permanent failure in the delivery of a certain email. Normally, this occurs when the address account is invalid or has ceased to be operationally active. It is also true that, in some cases, it is simply due to errors when the user enters his email address in the registration form, where -for example- he may confuse a “hotmail” with a “hotnail”. Whatever the reason, the truth is that these are email accounts that are not going to provide positive benefit to the company, since, despite the multiple attempts that the company makes to contact its user, it will never succeed as it is naturally not reaching “anything”.
What can cause this type of rebound?
There are multiple factors that can cause an increase in the hard bounce rate. Some of them are:
Non-existence of the recipient
Email address blocked
Email marked as SPAM (without a doubt, the most serious, since it is due to a decision that the user has made directly)
What do we call "soft bounce"?
A "soft bounce" is defined as a series of temporary errors in the delivery of users' email accounts . This type of bounce is obviously less serious than the previous one, since the email is identified as real (that is, there is a user linked to the email account that has registered through the registration form on our site), but for a number of reasons, it bounces before reaching the inbox of the person in question.
What can cause this type of rebound?
Normally, the most typical causes that generate this type of bounce are:
Inbox full
DNS failure (most of these problems are usually temporary, so if this has happened to you too, try sending the email again two or three days later. Usually, the problem will have disappeared)
Self-answers
Gmail will warn users when unencrypted emails arrive
How to solve both problems
Without a doubt, to solve both problems, the answer is to constantly update and clean up the customer database! We know we have told you this many times, but - once again - its importance is evident.
To find out how and what is the best way to clean your databases, in a practical, fast and efficient way, click here and read our article .
However, roughly speaking, we can tell you that the most recommended practices that can (and should) be applied in this regard are the following:
Delete old emails that have been inactive for a long time.
Delete non-existent emails or emails with wording errors.
Internally control the registrations to your registration form and the unsubscriptions to your newsletter.
Determine, to the extent possible, the possible origin of any unsubscribes or errors in your email contacts.
Now, regardless of whether we know what Email Marketing is and how it works, it is also true that there are many more terms and metrics related to it that any Email Marketing expert must be more than clear about if they are looking for exponential success in their communication campaigns. If this does not happen in the way we are discussing, we can all be sure that the campaign will not work as it should, and for no other reason than not knowing how to interpret or read the metrics and results derived from it.
But don't worry! Because that's what we're here for: to share articles like this with you day after day, which, among other things, help you to be better informed about the terms you need to have under control, and how.
Today, we'll look at two more: hard cmo email lists bounces and soft bounces . But, as you might expect, before we start talking about each of them, we're going to explain what we mean exactly when we talk about bounces. Well, we can say that a 'bounce' means that an email that has been sent to a user has not been delivered successfully. There are quite a few different scenarios that can explain why this happens, and we can divide them - as we said above - into two main categories.
Post Content
What do we call a "hard bounce"?
What can cause this type of rebound?
What do we call "soft bounce"?
What can cause this type of rebound?
How to solve both problems
What features should be present in your email content?
What do we call a "hard bounce"?
In short, we can say that a “hard bounce” is defined as a permanent failure in the delivery of a certain email. Normally, this occurs when the address account is invalid or has ceased to be operationally active. It is also true that, in some cases, it is simply due to errors when the user enters his email address in the registration form, where -for example- he may confuse a “hotmail” with a “hotnail”. Whatever the reason, the truth is that these are email accounts that are not going to provide positive benefit to the company, since, despite the multiple attempts that the company makes to contact its user, it will never succeed as it is naturally not reaching “anything”.
What can cause this type of rebound?
There are multiple factors that can cause an increase in the hard bounce rate. Some of them are:
Non-existence of the recipient
Email address blocked
Email marked as SPAM (without a doubt, the most serious, since it is due to a decision that the user has made directly)
What do we call "soft bounce"?
A "soft bounce" is defined as a series of temporary errors in the delivery of users' email accounts . This type of bounce is obviously less serious than the previous one, since the email is identified as real (that is, there is a user linked to the email account that has registered through the registration form on our site), but for a number of reasons, it bounces before reaching the inbox of the person in question.
What can cause this type of rebound?
Normally, the most typical causes that generate this type of bounce are:
Inbox full
DNS failure (most of these problems are usually temporary, so if this has happened to you too, try sending the email again two or three days later. Usually, the problem will have disappeared)
Self-answers
Gmail will warn users when unencrypted emails arrive
How to solve both problems
Without a doubt, to solve both problems, the answer is to constantly update and clean up the customer database! We know we have told you this many times, but - once again - its importance is evident.
To find out how and what is the best way to clean your databases, in a practical, fast and efficient way, click here and read our article .
However, roughly speaking, we can tell you that the most recommended practices that can (and should) be applied in this regard are the following:
Delete old emails that have been inactive for a long time.
Delete non-existent emails or emails with wording errors.
Internally control the registrations to your registration form and the unsubscriptions to your newsletter.
Determine, to the extent possible, the possible origin of any unsubscribes or errors in your email contacts.