The best position on Amazon? 7 concrete steps
Posted: Tue Dec 17, 2024 10:45 am
On Amazon, thousands of brands compete for the attention of consumers every day. With the ever-changing landscape, it’s a challenge to both stand out and stay true to your brand identity. How can you effectively position your brand in such a competitive and dynamic environment? In this article, I’ll take you through 7 concrete steps to take the best position on Amazon.
1. Effective product listing
An effective product listing (product titles, product descriptions, product images, and product reviews) can make the difference between a click on your product or a competitor's. It's your first and often only chance to convince a potential customer. Tips for an effective product listing:
High-quality images: High-quality images are associated with higher conversion rates. Customers want to almost “feel” the product before they buy. Invest in a professional photoshoot. Show bahrain phone number library your product from multiple angles and consider close-ups for details.
Attractive titles: the title is often the first thing customers read. A relevant and captivating title can increase the C lick-Through Rate (CTR). Through thorough keyword research, you will find relevant keywords for your product. I will explain how to best perform this research in step 5. Make sure that the title not only contains these keywords, but also emphasizes the unique value of your product. In the example below, you can see that title 1 is more attractive than title 2:
Amazon Titles
Different titles
Title 1 uses all characters within the character limit and does not use the brand name, because it is unknown. It is better to add keywords or Unique Selling Points (USPs) in this case.
Title 2 does not use all the characters, describes two distinguishing features such as 'large ' and ' clear ', and uses almost a third of the title for redundant information.
1. Effective product listing
An effective product listing (product titles, product descriptions, product images, and product reviews) can make the difference between a click on your product or a competitor's. It's your first and often only chance to convince a potential customer. Tips for an effective product listing:
High-quality images: High-quality images are associated with higher conversion rates. Customers want to almost “feel” the product before they buy. Invest in a professional photoshoot. Show bahrain phone number library your product from multiple angles and consider close-ups for details.
Attractive titles: the title is often the first thing customers read. A relevant and captivating title can increase the C lick-Through Rate (CTR). Through thorough keyword research, you will find relevant keywords for your product. I will explain how to best perform this research in step 5. Make sure that the title not only contains these keywords, but also emphasizes the unique value of your product. In the example below, you can see that title 1 is more attractive than title 2:
Amazon Titles
Different titles
Title 1 uses all characters within the character limit and does not use the brand name, because it is unknown. It is better to add keywords or Unique Selling Points (USPs) in this case.
Title 2 does not use all the characters, describes two distinguishing features such as 'large ' and ' clear ', and uses almost a third of the title for redundant information.