Analyze your results
Start at the beginning. What exactly did you learn about your current strategy last year? Analyzing your data is extremely important to create a starting point for the coming year. For example, did you attract many new customers? How many customers placed a repeat order? All this data is important to know what exactly you bahamas phone number library should focus on for the coming year. Does this still sound too abstract to you? Then follow the step-by-step plan below for a complete analysis of your email marketing.
Step 1. Analyze your database
Give yourself an insight into your database. How many email addresses did you have at the beginning of this year and how many will you have at the end of this year? What percentage did you ultimately grow? Also look carefully at where this growth comes from. Is this your current website via an opt-in? Or perhaps from a pop-up, landing page or social campaign. A growth of your database is nice, but it does not always say anything. It says something about the growth of your customer base, but not so much about your engagement with your customers. Therefore, analyze not only the growth, but also what percentage of your customer base has actually converted this year. Has this also grown? Then you can be proud of yourself.
Step 2. Analyze your regular newsletters
What is often forgotten by many marketers is the regular newsletter . Do you send a newsletter to your entire database every week or every two weeks? Then check carefully what the open, click and conversion ratio has been. Did it make sense to send out this newsletter continuously? Or should you perhaps adjust the frequency? More is not always better. Think carefully about what exactly your customer wants to see in the newsletter and what contributes to that. For example, think of a nice contest, discount code or important news.
