Whether you’re just starting to build a brand or considering a rebrand, look to our favorite superheroes for inspiration. Their ability to captivate generations with cohesive and compelling branding is nothing short of super powerful. So, which elements will you implement into your brand strategy?
5 superheroes you could use as an archetype:
Spiderman – The Young Rebel
Batman – The Outlaw
Doc. Strange – The Magician
Superman – The Hero
Iron man – The inventor
Spiderman, Batman, Doctor Strange, Superman and Iron Man
This is a challenge for any entrepreneur azerbaijan phone number library who has a (hidden) love for superheroes. Determine which superhero is the personification of your brand. Then see which elements you can also use for your branding, symbolism and storytelling. This is how you sharpen your brand. This is how you make your brand the superhero.
How do you actually go about this?
Write your story by taking a cue from this superhero format:
What is your superpower? What can you do better than anyone else?
What have you experienced that made you the way you are?
Write your company's origin story with your values.
What problem do you want to solve? Who is your company's 'enemy'?
Which victims need your help? Describe your target group.
Understand your customer’s story and create something they want. Give them a story to tell when you’re not there. That’s branding like only superheroes can. And you’re one of them.
