However, most business owners know the reality—B2B marketing is essential when usa business email list your client base consists of other companies. And in the world of B2B, email is a crucial tool. In fact, over two-thirds of B2B marketers use an email campaign to elevate their business.1 The downside? The more businesses that use B2B email marketing, the more competition for inbox space.
Luckily, our digital marketing agency can give some pointers to make sure your company’s email marketing campaign stands out in the inbox and the reader’s mind. Keep reading to learn the top B2B email marketing examples, from Welcome emails to exclusive offers and beyond.
5 Examples of B2B Email Marketing
Not sure where to start on your B2B email marketing campaign? Luckily, we have a few examples to help you out.
Whether targeting new prospects or following up a successful event, there’s a B2B email format to match as well as email marketing trends to follow. Explore the categories below to construct your own engaging message.
#1 Welcome Emails
A Welcome email is the friendly handshake to a new subscriber, prospect, or customer. And for the most part, it’s a pretty charming handshake. Welcome emails have an incredible 82% open rate.
