Myth 6: Using third-party editing tools will hurt your reach

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emailnumberlist554
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Myth 6: Using third-party editing tools will hurt your reach

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Use industry benchmarks, like our suggested best times, as a starting point, not a rule book. Then study your analytics to understand when your content performs best.

Using a combined social media scheduling + analytics tool like Loomly can help with this, allowing you to strategically schedule content in advance and see how those schedules impact your results.

Remember: Good content at the "wrong" time will outperform korean girl whatsapp number mediocre content at the "right" time.

"Using third-party editing apps will tank your reach!"

This myth gained traction as creators noticed their TikTok-edited videos performing differently on Instagram, leading to speculation that platforms penalize content edited with external tools. Some even claim using native features like Instagram's built-in effects will boost your reach.

The truth
Platform algorithms don't care where you edit your content. While it’s easy to understand the logic behind this popular myth, it’s been debunked directly by Adam Mosseri, the head of Instagram, who explicitly confirmed that using external editing tools has no impact on reach or visibility.

What actually matters:

Image

Clean, watermark-free videos (i.e. don’t post a TikTok watermarked video to Instagram)
Content quality and engagement
Proper aspect ratios and technical specs
Following platform guidelines about music rights
Instagram third party editing tools mythInstagram Head Adam Mosseri debunks the third-party editing tools myth
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