Be creative and think out of the box
Posted: Tue Dec 17, 2024 8:58 am
Combinations of revenue models
In practice, companies often combine multiple revenue models. For example, ANWB uses membership, service (breakdown assistance), sales (store and webshop), advertising (online and offline) and crowd service (AutoMaatje). Platform companies such as Bol, Airbnb and Uber combine the broker, sales, consumption and advertising model with the help of smart algorithms.
Or you earn as a wholesaler not only from reselling products, but also from storage, packaging and shipping. Brokers also earn from additional services such as valuation and promotion. And Bundles uses a service proposition in which the rental, consumption, service and subscription model come together.
Bundles: the best stuff as a service
At the Dutch Bundles you can rent washing machines and dryers on a subscription basis. For 'borrowing' you pay a fixed or variable amount per month or per wash or dry cycle. Or as Bundles' promise states: "We make quality and sustainability accessible to everyone. We do this together with our partners. We offer the best stuff as a service. This way you don't become an owner, but a user. We ensure sustainable use and reuse. In this way we show together that it is easy and comfortable to live circularly!"
Bundles website.
When coming up with revenue models, creativity india telegram data and out-of-the-box thinking can certainly help. For example, the Russian hospitality chain Zifablat introduced the 'pay per minute' principle in 2014. You pay per minute for the time you stay there. A revenue model based on 'consumption' of time' where coffee, tea, wifi and cookies are free.
At the Tango gas station, you can now take out car insurance where you only pay for the kilometers driven. This kind of creative solutions can have many advantages, such as a better price perception ('it's not that expensive!'), higher profit margin and a better competitive position through a distinctive offer with prices that are difficult to compare with other regular providers.
Tango: pay per use
Tango, known for its unmanned petrol stations, launched a prepaid car insurance together with Nationale-Nederlanden at the end of last year. Never before has a petrol station in the Netherlands offered such a product. With Tango Car Insurance, motorists only pay for their driven kilometres and are still always insured. The driven distances are recorded with a TomTom odometer, which you get with the insurance. Tango wants to become a progressive player in mobility with sustainable and cost-saving solutions. According to the inventors, customers experience this 'insurance according to use' as fairer and cheaper.
In practice, companies often combine multiple revenue models. For example, ANWB uses membership, service (breakdown assistance), sales (store and webshop), advertising (online and offline) and crowd service (AutoMaatje). Platform companies such as Bol, Airbnb and Uber combine the broker, sales, consumption and advertising model with the help of smart algorithms.
Or you earn as a wholesaler not only from reselling products, but also from storage, packaging and shipping. Brokers also earn from additional services such as valuation and promotion. And Bundles uses a service proposition in which the rental, consumption, service and subscription model come together.
Bundles: the best stuff as a service
At the Dutch Bundles you can rent washing machines and dryers on a subscription basis. For 'borrowing' you pay a fixed or variable amount per month or per wash or dry cycle. Or as Bundles' promise states: "We make quality and sustainability accessible to everyone. We do this together with our partners. We offer the best stuff as a service. This way you don't become an owner, but a user. We ensure sustainable use and reuse. In this way we show together that it is easy and comfortable to live circularly!"
Bundles website.
When coming up with revenue models, creativity india telegram data and out-of-the-box thinking can certainly help. For example, the Russian hospitality chain Zifablat introduced the 'pay per minute' principle in 2014. You pay per minute for the time you stay there. A revenue model based on 'consumption' of time' where coffee, tea, wifi and cookies are free.
At the Tango gas station, you can now take out car insurance where you only pay for the kilometers driven. This kind of creative solutions can have many advantages, such as a better price perception ('it's not that expensive!'), higher profit margin and a better competitive position through a distinctive offer with prices that are difficult to compare with other regular providers.
Tango: pay per use
Tango, known for its unmanned petrol stations, launched a prepaid car insurance together with Nationale-Nederlanden at the end of last year. Never before has a petrol station in the Netherlands offered such a product. With Tango Car Insurance, motorists only pay for their driven kilometres and are still always insured. The driven distances are recorded with a TomTom odometer, which you get with the insurance. Tango wants to become a progressive player in mobility with sustainable and cost-saving solutions. According to the inventors, customers experience this 'insurance according to use' as fairer and cheaper.