How to Leverage Customer Testimonials to Sell More B2B

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But this is a very superficial consideration of the cost. To finally understand how much video advertising costs, you also need to consider its types and methods of advertising products. Main YouTube Advertising Formats The platform offers advertisers an impressive number of ad formats. Accordingly, the prices for advertising on YouTube will differ. Today there are 5 main types of video advertising: 1). In-Stream without pass This is a 15-second video at the beginning, middle or end of the main video being viewed. The advantage of this format for the advertiser is that the user will have to watch the ad to the end. Therefore, the probability of conveying the information is higher.



Main YouTube Advertising Formats 2). Video Discovery Allows you germany whatsapp number to advertise a video in the list of similar videos and in search results. Suitable for those who want to increase the number of views of a specific material. By the way, this is the only format where you can advertise without a link to a website. Video Discovery 3). Bumper Ads, or splash screens A 6-second commercial without a skip option. Aimed at increasing reach and brand awareness. A sort of throw-in reminder for users who have already watched your video. Can be used in serial displays and remarketing. In this case, the price of advertising on YouTube will largely depend on the popularity of the company in the market.



Bumper Ads, or splash screens 4). Masthead Video banner on the YouTube homepage. Suitable for large advertisers. Placement is possible only through a Google sales representative. Masthead 5) In-Stream with skip option The display can be at the beginning, middle or end of the video, but the user can click on the skip after 5 seconds. As for the cost of video advertising on YouTube, the payment will be debited only if the ad is viewed for 30 seconds (or completely, if the duration is shorter). In-Stream with skip option You can also find other types of advertising on the resource. For example, ads appear to the right of the video above the list of videos, and only on a PC.