The full guide to follow-up email subject lines + examples
Posted: Tue Dec 17, 2024 8:44 am
Follow-up emails can help you maintain relationships, move conversations forward, and boost your sales process.
But, crafting a compelling email is only half the battle. An equally convincing subject line can further improve the effectiveness of your message, considering that it determines if the email will be opened in the first place.
So, in this post, we’ll share top-performing buy country b2b & b2c email list follow-up email subject line examples and why they’ll work for you.
Before that…
Why is it important to craft effective follow-up email subject lines?
It’s important to craft effective follow-up email subject lines because they ensure your emails are opened, read, and acted upon.
Email marketing stats reveal that 47% of email recipients decide to open an email based on the subject line, and 69% report email as spam solely based on the subject line. This proves that subject lines can improve or hinder your email open and click-through rates.
The stats aren’t surprising. After all, effective subject lines help to communicate the purpose and importance of your email. If you craft an effective subject line, recipients will understand why they need to prioritize your message. That’s a big thing, especially when you’re competing against hundreds of other emails in their inbox.
Best practices for creating follow-up email subject lines
Now that you know why effective follow-up email subject lines are important, here are some best practices for creating them:
Be clear and specific
Vague phrases could lead to email follow-up campaigns to getting ignored. At a single glance, your audience should understand the purpose of your message. Avoid using a confusing subject line or one that misrepresents what you intend to communicate.
Jibble’s subject line below is a good example. You can easily tell that they’re seeking feedback from the recipient.
Adding clarity to your subject line can also help the recipient determine its relevance and increase the likelihood that they will engage with the email.
Add value
Consider how you can add value to the recipient and infuse that into your email subject line.
You can highlight benefits, solutions, or specific outcomes. The example below also works because it highlights the lead’s pain point:
But, crafting a compelling email is only half the battle. An equally convincing subject line can further improve the effectiveness of your message, considering that it determines if the email will be opened in the first place.
So, in this post, we’ll share top-performing buy country b2b & b2c email list follow-up email subject line examples and why they’ll work for you.
Before that…
Why is it important to craft effective follow-up email subject lines?
It’s important to craft effective follow-up email subject lines because they ensure your emails are opened, read, and acted upon.
Email marketing stats reveal that 47% of email recipients decide to open an email based on the subject line, and 69% report email as spam solely based on the subject line. This proves that subject lines can improve or hinder your email open and click-through rates.
The stats aren’t surprising. After all, effective subject lines help to communicate the purpose and importance of your email. If you craft an effective subject line, recipients will understand why they need to prioritize your message. That’s a big thing, especially when you’re competing against hundreds of other emails in their inbox.
Best practices for creating follow-up email subject lines
Now that you know why effective follow-up email subject lines are important, here are some best practices for creating them:
Be clear and specific
Vague phrases could lead to email follow-up campaigns to getting ignored. At a single glance, your audience should understand the purpose of your message. Avoid using a confusing subject line or one that misrepresents what you intend to communicate.
Jibble’s subject line below is a good example. You can easily tell that they’re seeking feedback from the recipient.
Adding clarity to your subject line can also help the recipient determine its relevance and increase the likelihood that they will engage with the email.
Add value
Consider how you can add value to the recipient and infuse that into your email subject line.
You can highlight benefits, solutions, or specific outcomes. The example below also works because it highlights the lead’s pain point: