Fortunately there is another option: duplication
Posted: Tue Dec 17, 2024 7:47 am
This option ensures that the ad is measured for efficiency and higher results. In this, ads are compared with each other using budget optimization. Do you want to know if you should spend more money on optimization? Then choose this option.
Multiple variables
Marketers often want to test multiple options together. This of course makes for more complex tests and strategies. Want to do this? Then choose 'multiple or custom' variables. This allows you to test based on the cost per achieved result or on conversion rate.
Product set
If you have multiple ad sets with different products, you can compare them with each other. With this option, you compare two product sets with each other.
The variables you can enter here can be found under the 'ad sets' tab. These can be found next to the campaign tab.
Now that you have chosen the type of test, it is up to you to also execute it. The status of the test can be found in Facebook's Ads Manager. In addition, you can also choose how long you want to run the test (more about the ideal planning later). When the test is finished, this will appear under the notifications at the top right of your screen in the business manager or you will see within your campaign that it is completed instead of active. If you want to view the progress, go to 'account overview' (to the right of the campaign tab).
This is basically how you run an A/B test on Facebook. Have you tried it yet? How is it going for you? Or do you prefer to test in a different way?
Using Copy as an A/B Test
The concept behind duplicating as an A/B test is australia telegram data 3 million simple. You have a campaign, ad set or ad, duplicate it and then you change a variable within one of these categories yourself. So you can only do this if you have already set up a campaign.
What steps should you take next?
1. Go to Ads Manager
Go to your campaign tab and choose one of the campaigns that are already running.
2. Copy
Have you made a choice whether you want to duplicate the campaign or ad set? Great! Highlight it and then you will see 'copy' below it. If you click on this you will see the following:
Copy Ad Set
Select the option to create a new A/B test campaign. This option allows you to choose a variable to compare different performances. So choose a campaign that allows this.
Multiple variables
Marketers often want to test multiple options together. This of course makes for more complex tests and strategies. Want to do this? Then choose 'multiple or custom' variables. This allows you to test based on the cost per achieved result or on conversion rate.
Product set
If you have multiple ad sets with different products, you can compare them with each other. With this option, you compare two product sets with each other.
The variables you can enter here can be found under the 'ad sets' tab. These can be found next to the campaign tab.
Now that you have chosen the type of test, it is up to you to also execute it. The status of the test can be found in Facebook's Ads Manager. In addition, you can also choose how long you want to run the test (more about the ideal planning later). When the test is finished, this will appear under the notifications at the top right of your screen in the business manager or you will see within your campaign that it is completed instead of active. If you want to view the progress, go to 'account overview' (to the right of the campaign tab).
This is basically how you run an A/B test on Facebook. Have you tried it yet? How is it going for you? Or do you prefer to test in a different way?
Using Copy as an A/B Test
The concept behind duplicating as an A/B test is australia telegram data 3 million simple. You have a campaign, ad set or ad, duplicate it and then you change a variable within one of these categories yourself. So you can only do this if you have already set up a campaign.
What steps should you take next?
1. Go to Ads Manager
Go to your campaign tab and choose one of the campaigns that are already running.
2. Copy
Have you made a choice whether you want to duplicate the campaign or ad set? Great! Highlight it and then you will see 'copy' below it. If you click on this you will see the following:
Copy Ad Set
Select the option to create a new A/B test campaign. This option allows you to choose a variable to compare different performances. So choose a campaign that allows this.