With TikTok Ads, businesses can pay to promote content, in japan telegram crease visibility, and drive user actions like purchases or visits.
In this post, we’ll cover everything you need to know to get started with TikTok Ads, including who should use them, costs, and the ad creation process.
TikTok has grown rapidly, now boasting over one billion monthly active users globally, with 150 million in the U.S. alone. Users are highly engaged, spending about an hour daily on the app (though we all know it's possible to spend much more time on it).
For advertisers, this is an opportunity to connect with a highly engaged audience, especially if your target aligns with TikTok’s demographics.
TikTok's audience skews younger, with the majority between 18-34, but it also attracts younger teens aged 13-18. If reaching this demographic is your goal, TikTok advertising is worth exploring.
How much do TikTok Ads cost?
Initially, TikTok’s promotional platform was expensive, with costs ranging from $50,000 to $150,000 for branded takeovers and hashtag challenges. However, TikTok’s self-service ads are now much more affordable, making the platform accessible for small and medium businesses.
We’ll focus on these self-service ads, similar to those on other social media platforms.
Two main factors influence TikTok ad costs: the amount you pay for specific actions (like clicks) and your overall budget.
Cost for specific actions
Like most other similar platforms, the exact costs of TikTok Ads vary based on a number of factors, including:
The audience you’re targeting and how in-demand they are
Overall marketplace competition (e.g., costs might rise during holidays)
The ad type and objective (clicks, views, etc.)
According to Business of Apps, benchmarks for TikTok ad costs are:
