Here are few examples of what our ad image tests might look like. Sometimes we’ll pull in a logo to go with our headline
Posted: Tue Dec 17, 2024 7:09 am
“Images that have expressive facial emotion that conveys the tone of the title do particularly well.”
They do caveat that A/B tests often have differing results based on global geography and audience. This is obviously the case when advertising to a global audience. You need to know your audience and build ads accordingly.
Let’s apply image A/B testing to PPC advertising
When putting together kazakhstan whatsapp number graphics and images for our client ads we always try to pull in elements of the content we’re trying to promote. Whether it’s the title of a paper, a screenshot of a video, or a logo from our client or client partner, using these elements will increase relevance to the landing page beyond the ad. However, like Netflix, we don’t always know what will work best, so we test, test, and test.
Netflix published a tech blog post that speaks specifically to harvesting static image frames from their video content to use as background images in their title artwork. Similarly, if we’re advertising a video, or an infographic, or document, we’ll grab snapshots from the content to use within our ads.
Increase PPC Content Engagement Using Netflix as Your Guide - Social Image 1
Sometimes we’ll use images from the post along with the title.
Increase PPC Content Engagement Using Netflix as Your Guide - Social Image 2
And, honestly, at least for our own internal social media posts, we sometimes use random photos that we like and treat them with our branded colors and logo.
Increase PPC Content Engagement Using Netflix as Your Guide - Social Image 3
Don’t share the same image twice
When we promote a blog, like this one, we will take the graphics we create and use them across social platforms. This is something we also do for our clients. If we’re creating images for our clients for an advertising campaign, we also think it’s a great idea to use them in organic social posts.
Have you ever tweeted out content and then a couple days later tweet it out again? Sure, everyone wants to get that content seen while it’s still relevant. That’s common promotion. However, it can look a little spammy if you’re tweeting the same image and tweet out over and over again. But what if you had a unique image each time you tweeted out the same content.
This is exactly what Netflix is doing.
Same content as the last time you logged in, but somehow everything looks different! Netflix is using YOU as a guinea pig. If you are a marketer, you should be doing this too.
What’s the important thing to take away from this post?
For those of you that are still reading, the important thing that we’ve learned, and that we want you to take away from this post, is that testing images and graphics when promoting content can help you maximize engagement with your audience, whether it’s in a PPC campaign, or on a social media channel. Over time you’ll learn, like Netflix, which images work most of the time and which don’t.
They do caveat that A/B tests often have differing results based on global geography and audience. This is obviously the case when advertising to a global audience. You need to know your audience and build ads accordingly.
Let’s apply image A/B testing to PPC advertising
When putting together kazakhstan whatsapp number graphics and images for our client ads we always try to pull in elements of the content we’re trying to promote. Whether it’s the title of a paper, a screenshot of a video, or a logo from our client or client partner, using these elements will increase relevance to the landing page beyond the ad. However, like Netflix, we don’t always know what will work best, so we test, test, and test.
Netflix published a tech blog post that speaks specifically to harvesting static image frames from their video content to use as background images in their title artwork. Similarly, if we’re advertising a video, or an infographic, or document, we’ll grab snapshots from the content to use within our ads.
Increase PPC Content Engagement Using Netflix as Your Guide - Social Image 1
Sometimes we’ll use images from the post along with the title.
Increase PPC Content Engagement Using Netflix as Your Guide - Social Image 2
And, honestly, at least for our own internal social media posts, we sometimes use random photos that we like and treat them with our branded colors and logo.
Increase PPC Content Engagement Using Netflix as Your Guide - Social Image 3
Don’t share the same image twice
When we promote a blog, like this one, we will take the graphics we create and use them across social platforms. This is something we also do for our clients. If we’re creating images for our clients for an advertising campaign, we also think it’s a great idea to use them in organic social posts.
Have you ever tweeted out content and then a couple days later tweet it out again? Sure, everyone wants to get that content seen while it’s still relevant. That’s common promotion. However, it can look a little spammy if you’re tweeting the same image and tweet out over and over again. But what if you had a unique image each time you tweeted out the same content.
This is exactly what Netflix is doing.
Same content as the last time you logged in, but somehow everything looks different! Netflix is using YOU as a guinea pig. If you are a marketer, you should be doing this too.
What’s the important thing to take away from this post?
For those of you that are still reading, the important thing that we’ve learned, and that we want you to take away from this post, is that testing images and graphics when promoting content can help you maximize engagement with your audience, whether it’s in a PPC campaign, or on a social media channel. Over time you’ll learn, like Netflix, which images work most of the time and which don’t.