First of all, it will be interesting to know the opinion and feedback of the attendees at our event. This good practice will offer you more clues about the taste you may have left in the telegram number list mouths of your audience, as well as elements that you should improve for future webinars. A fairly recurring and interesting question in this type of post-survey is “what other topics would you like us to talk about at our next events?” This question will not only give you content ideas, but it can also become a gateway to a potential prospecting conversation with your demand generation or sales team .
On the other hand, think about the ways you want to approach users – attendees and non-attendants – afterwards. What will be the next point in their relationship with your brand? Where would you like them to go? An interesting tactic could be to direct them to exclusive content (an eBook, guide, template…) and linked to a usage scenario for your product or service. Or, send them interactive content related to the sessions of the virtual event itself, such as a landing page with all the event recordings and other related content or support materials.
Use the post-webinar email not only to thank them for registering or participating, but also as another touch point in your relationship with your prospects.
