Now, on to the fun part. What call to action phrases work best based on research? We’ve been implementing and A/B testing CTAs, so we have plenty of suggestions to share.
1. Click here to find out all the details
Sometimes it's best to keep it simple and clear. You'll increase conversions if you tell your readers the benefits of clicking the CTA button.
No surprises or hidden meanings. What you see is what you get.
Of course, you can customize your call to action phrase. Here are some examples:
Click here to find out how we did it (revealing your secret recipe)
Click here to read our Frequently Asked Questions (answers to all questions from potential clients)
Click here for more details (similar to the main example, but less formal)
Experiment with different options to see which one works best for your audience.
2. Download now
This is another simple but effective call to action phrase. It tells the visitor exactly what happens when they click the call to action button.
Use this call to action when offering a free or paid download, such as a lead magnet . You can also place it on your landing pages for a specific product or purpose. The link will take potential customers to the checkout, sales, or product pages.
Here's an example of a call to action button that says "Download Now."Download now
Image via Download
You may also like
How to Create a Lead Magnet: 15 Effective Tips and Examples
How to Generate Leads with Email Marketing: 11 Ways
3. Instant download here
Action verbs can create urgency and encourage clicks. Adding the word “immediately” to this CTA phrase encourages the prospect to hurry up and take action.
You can also turn this around: “Download here immediately.” Alternatively, you can use a different phrase to emphasize urgency: “Download here right now.”
Whatever you decide, think of other adjectives that can help you convey urgency and entice people to click through.
4. Reply today and get…
This is an example of a cause and effect CTA. It's a powerful way to whatsapp number database balance the equation.
It's like a transaction. I'll give you $10, you give me a premium font. I'll give you $40,000, you give me a car.
However, the risk is much lower than with a purchase. You are asking your audience to respond to your message via email or social media platforms in order to receive something of value.
It could be an ebook, a free sample, a calculator, or a template. Just make sure it's relevant to your audience.
5. Try it for free right now
Who doesn't love the word "free"? Many don't. Trust me, this obstacle can be overcome with compelling copy.
Instead of asking a potential customer to buy your product, you offer them a test drive. The user can kick the tires, so to speak, and make a more informed decision. You are willing to let potential customers experience what you have to offer without paying. This also shows confidence and helps build a reputation as a reliable e-commerce business.
Look at how Hulu’s CTA button stands out in the email example below. By offering a free one-month trial, they positioned themselves as a trusted brand that cares about the customer experience.