Often, it is at the point of checkout that they finally make their decision. From the online store's point of view, seeing your potential customers abandon their purchase when they are only a few steps away from completing it can be frustrating.
Shopping cart india business fax list abandonment rates in ecommerce reach up to 83% depending on the industry. As you can see in the Optinmonster chart.
The reasons for cart abandonment can be very different. In some cases, it is due to a very complicated purchasing process, with too many steps. In others, it is also common for carts to be abandoned if they encounter unexpected costs such as shipping costs.
If you have also detected in your e-commerce analytics that they do not complete the process, you may be wondering what you can do to reduce this percentage of lost sales. How can you recover those abandoned carts?
The best way to combat this is to use a good email marketing strategy and incorporate automated cart abandonment emails. Why? Well, it's easy, to give users that last push to convert their cart into a sale.
Table of contents
What is a cart abandonment email?
Examples of emails to recover abandoned carts
When to send an abandoned cart email
What is a cart abandonment email?
An abandoned cart email is a follow-up email sent to users who have placed products in an online store's cart but leave the page before completing payment.
