The cyclists of team Jumbo-Visma climbed the French mountains in this special shirt last July. Each rider wore his own special star position of the day and location where their dream came true, such as Dylan van Baarle's Paris-Roubaix victory or Jonas Vingegaard's moment when he became a father.
2023 was indeed a dream year for Team Jumbo-Visma. The ‘Killer Bees’ of Jumbo-Visma won the three Grand Tours that year – an unprecedented feat in modern cycling – each by a different rider. Primož Roglič won the Giro D’Italia, Jonas Vingegaard finished first in the Tour de France and Sepp Kuss completed this trilogy with victory in the Vuelta.
And finally, a sporting fact: the three of australia phone number library them stood on the podium during the Vuelta, something that has never happened before. They perfectly embody Team Jumbo-Visma's slogan #samenwinnen. And who knows, maybe Efteling magic contributed to this too.
Rap legend and well-known cannabis enthusiast Snoop Dogg recently gave a masterclass in viral marketing . In November, he turned the internet upside down by announcing that he would quit smoking weed. This was quite a clash with his image. The news was immediately picked up worldwide… but as it turned out, it was all part of a clever publicity stunt.
Snoop Dogg on Instagram
The 'Doggfather' announced via Instagram that he wasn't quitting weed at all. Instead, he announced that he was done with 'smoke', but not in the way that many had assumed. He placed an ad for Solo Stove, a brand specializing in smokeless fire pits and pizza ovens.
In his post, Snoop promoted their product as his new way to “quit smoking.” The post generated a huge amount of publicity for Solo Stove. The reactions were mixed, with some people feeling like they were being duped, while others had suspicions about the true nature of Snoop’s announcement. But one thing is for sure, this campaign has garnered a lot of attention and proves once again how influential Snoop Dogg is.
This stunt shows that humor and surprise elements can be powerful tools in marketing. Maybe something for your campaign in this new year?
