How to Put It All Together: Beyond LinkedIn Automation
Posted: Tue Dec 17, 2024 3:32 am
To make LinkedIn automation work, you need to set up everything else around it. SaaS marketing thrives on multi-channel lead generation, so work on the following things first.
Start with your website
Much of your LinkedIn lead generation strategy will rely heavily on your website. Since you will need to develop a content strategy to keep your followers engaged, the last thing you want is for your connections to leave your website because it is difficult to navigate or hard to look at.
Remember, you're in the tech industry, so if phone number library the information on your blog is inaccurate or your website is slow, your customers will wonder if it will affect your products.
As a SaaS company, you probably have something to say about the tech industry, your products, and how to use your tools. As long as your blog and the information you cover provides value to your customers, they will continue to engage with it, and more engagement means more warm leads.
Learn to Optimize Your SEO
The second page of Google is a “no man’s land.” It’s unlikely that anyone will find you after the first page, so you need to rank somewhere between the first and third links in Google to get the most clicks. To do this, you’ll need to master SEO , or more precisely, keyword-based SEO.
Keep in mind that Google ranks LinkedIn profiles and company profiles. Include SEO keywords in your tagline, product/service information, and company information sections.
Attractive images also attract people to your LinkedIn page. Your banner image and logo are the first things people see on your page, so they should look professional and attractive. Keep your LinkedIn page updated so that search engines continue to rank it.
Start with your website
Much of your LinkedIn lead generation strategy will rely heavily on your website. Since you will need to develop a content strategy to keep your followers engaged, the last thing you want is for your connections to leave your website because it is difficult to navigate or hard to look at.
Remember, you're in the tech industry, so if phone number library the information on your blog is inaccurate or your website is slow, your customers will wonder if it will affect your products.
As a SaaS company, you probably have something to say about the tech industry, your products, and how to use your tools. As long as your blog and the information you cover provides value to your customers, they will continue to engage with it, and more engagement means more warm leads.
Learn to Optimize Your SEO
The second page of Google is a “no man’s land.” It’s unlikely that anyone will find you after the first page, so you need to rank somewhere between the first and third links in Google to get the most clicks. To do this, you’ll need to master SEO , or more precisely, keyword-based SEO.
Keep in mind that Google ranks LinkedIn profiles and company profiles. Include SEO keywords in your tagline, product/service information, and company information sections.
Attractive images also attract people to your LinkedIn page. Your banner image and logo are the first things people see on your page, so they should look professional and attractive. Keep your LinkedIn page updated so that search engines continue to rank it.