Online Marketing Trends for 2024
Posted: Tue Dec 17, 2024 3:18 am
The past year was again characterized by a lot of unpredictability. There were also many surprises in the economic field. In a time with a lot of unpredictability, it is quite a challenge to venture into predictive economic forecasts. Nevertheless, these forecasts - certainly this year - should not be missing as part of a preview of the most important online marketing developments. It cannot be seen separately and runs like a common thread through almost all developments.
In recent years, the Dutch economy has struggled with exceptionally high inflation, while gross domestic product (GDP) has risen sharply. According to expectations of De Nederlandsche Bank, among others, inflation will decrease significantly in the coming years and the economy will grow slightly.
DNB Autumn forecast 2023 in pictures
Source: DNB
There is still a lot of confidence among afghanistan phone number library economists in the resilience of the Dutch economy, not least because of the historically low unemployment. A nice fact, but also for 2024 the uncertainty around all these estimates remains great.
1. Automation, AI and machine learning
It is not without reason that artificial intelligence has been at the top of the list of trends for years. The influence of artificial intelligence on our lives is already much greater than is often realized. At the same time, it is only just beginning.
Automation, AI and machine learning are not only unleashing a technological revolution, but will undoubtedly continue to form a clear basis for further growth in online marketing in the coming years.
Artificial intelligence also puts an end to a world where programmers -in a controlled world- have to tell computers what to do. With AI, they no longer give instructions, but train the computers. That is precisely what creates a great deal of new opportunities.
That can happen faster than expected. The developments of the past few years have clearly shown us that. Although the potential of AI was of course not so much questioned by them, the launch of ChatGPT has surprised even many AI specialists. AI appears not so much capable of just analyzing things, but also increasingly capable of actually creating things itself.
In recent years, the Dutch economy has struggled with exceptionally high inflation, while gross domestic product (GDP) has risen sharply. According to expectations of De Nederlandsche Bank, among others, inflation will decrease significantly in the coming years and the economy will grow slightly.
DNB Autumn forecast 2023 in pictures
Source: DNB
There is still a lot of confidence among afghanistan phone number library economists in the resilience of the Dutch economy, not least because of the historically low unemployment. A nice fact, but also for 2024 the uncertainty around all these estimates remains great.
1. Automation, AI and machine learning
It is not without reason that artificial intelligence has been at the top of the list of trends for years. The influence of artificial intelligence on our lives is already much greater than is often realized. At the same time, it is only just beginning.
Automation, AI and machine learning are not only unleashing a technological revolution, but will undoubtedly continue to form a clear basis for further growth in online marketing in the coming years.
Artificial intelligence also puts an end to a world where programmers -in a controlled world- have to tell computers what to do. With AI, they no longer give instructions, but train the computers. That is precisely what creates a great deal of new opportunities.
That can happen faster than expected. The developments of the past few years have clearly shown us that. Although the potential of AI was of course not so much questioned by them, the launch of ChatGPT has surprised even many AI specialists. AI appears not so much capable of just analyzing things, but also increasingly capable of actually creating things itself.