The Main Reasons for Low Website Conversion
Posted: Sun Dec 15, 2024 11:02 am
A selling online platform may have several reasons for a low CR. But if you look at the analytics, you can find the source of this or that problem. Quite often, the problem lies in the discrepancy between the demand of the target audience and the seller's offers. But there are also a number of other reasons, which we have described below.
People don't understand what the seller is offering
If potential customers can't grasp the meaning of the offer, they will close the site and move on to a new one.
Let's say your service offers service packages korean boy whatsapp number displayed side by side for easy comparison of benefits. In principle, this is useful for the customer. But without their description (what is best and for whom), a person's choice will be difficult. People who accidentally visit the site simply will not choose, because they do not understand what is what.
There is no incentive for targeted action
To choose the most effective version of the page that increases the conversion of the site, it is necessary to use A/B tests every time. You should not test empty versions without motivational triggers - trust, necessity, satisfaction, etc.
Bad UX of the resource
A rather important indicator that determines conversion is user experience. Visitors who cannot find the product they need or find it difficult to do so often go to competitors.
For example, a pop-up on your site appears when you go to it and irritates many visitors. Of course, they immediately close the pop-up windows, because they are not ready to read what is offered to them there. Even if it is a profitable USP.
There are also situations when people come to the resource from a search engine. They don’t know what you sell and to whom, but a pop-up catches their eye or a push notification comes. Their consciousness perceives such an unpredictable type of information as an imposition.
Distractions on landing pages
The main goal of a landing page is to turn a simple visitor into a client. And nothing more! If there are many distractions on the landing page, then it is difficult for people to understand where to click or go. Normal conversion of the site is worsened by pop-up messages, navigation links, incorrect visualization and CTA buttons. They lead visitors away from the main target action, preventing CR growth.
People don't understand what the seller is offering
If potential customers can't grasp the meaning of the offer, they will close the site and move on to a new one.
Let's say your service offers service packages korean boy whatsapp number displayed side by side for easy comparison of benefits. In principle, this is useful for the customer. But without their description (what is best and for whom), a person's choice will be difficult. People who accidentally visit the site simply will not choose, because they do not understand what is what.
There is no incentive for targeted action
To choose the most effective version of the page that increases the conversion of the site, it is necessary to use A/B tests every time. You should not test empty versions without motivational triggers - trust, necessity, satisfaction, etc.
Bad UX of the resource
A rather important indicator that determines conversion is user experience. Visitors who cannot find the product they need or find it difficult to do so often go to competitors.
For example, a pop-up on your site appears when you go to it and irritates many visitors. Of course, they immediately close the pop-up windows, because they are not ready to read what is offered to them there. Even if it is a profitable USP.
There are also situations when people come to the resource from a search engine. They don’t know what you sell and to whom, but a pop-up catches their eye or a push notification comes. Their consciousness perceives such an unpredictable type of information as an imposition.
Distractions on landing pages
The main goal of a landing page is to turn a simple visitor into a client. And nothing more! If there are many distractions on the landing page, then it is difficult for people to understand where to click or go. Normal conversion of the site is worsened by pop-up messages, navigation links, incorrect visualization and CTA buttons. They lead visitors away from the main target action, preventing CR growth.