How to find out the conversion rate of a website
Posted: Sun Dec 15, 2024 11:00 am
The main services where you can see the conversion rate of your site today are Google Analytics and Yandex.Metrica. Both work for free and provide all the data needed for analysis. Let's take a closer look at each web analytics tool.
"Yandex.Metrica"
How to calculate the conversion of a site in this service? First of all, you need to install a visitor and target action counter on your site. Then, set goals. These are specific types of people's activity that are recorded by the service to reflect CR. The following goals are used in Metrica:
number of pages viewed on the site;number of views of the selected page;successive steps of a visitor to perform any activity;
an event that shows the effectiveness of a site.
Each counter has a limited number of goals (maximum 100), so large resources need korea whatsapp to select the highest priority ones to correctly calculate what the site's conversion rate is in this case.
There is also a very useful column in the analytics system – the percentage of delayed conversion. As a rule, CR is calculated based on the user’s transitions to a web resource from some site. This does not mean that, as a result, he will make an order. A person can simply see where he got to, and later, by inserting a link into the URL line, visit the site again. Deferred conversion is used to record such actions.
Read also!
Marketing Metrics: Analysis Rules and Useful Tools
Google Analytics
A similar service was developed by the Americans. It also provides for the creation of goals that are distributed according to the following criteria:
time spent by a visitor on the site;
the web page he reached;
number of pages viewed;
performing the selected target action (click, watching a video, etc.).
Google Analytics has templates (unlike Metrica) of the most frequently used goals. They will allow you to quickly create the latter using sample templates. What can this be: creating an account, communicating in a live chat, purchasing or placing an order, inviting friends, etc.
"Yandex.Metrica"
How to calculate the conversion of a site in this service? First of all, you need to install a visitor and target action counter on your site. Then, set goals. These are specific types of people's activity that are recorded by the service to reflect CR. The following goals are used in Metrica:
number of pages viewed on the site;number of views of the selected page;successive steps of a visitor to perform any activity;
an event that shows the effectiveness of a site.
Each counter has a limited number of goals (maximum 100), so large resources need korea whatsapp to select the highest priority ones to correctly calculate what the site's conversion rate is in this case.
There is also a very useful column in the analytics system – the percentage of delayed conversion. As a rule, CR is calculated based on the user’s transitions to a web resource from some site. This does not mean that, as a result, he will make an order. A person can simply see where he got to, and later, by inserting a link into the URL line, visit the site again. Deferred conversion is used to record such actions.
Read also!
Marketing Metrics: Analysis Rules and Useful Tools
Google Analytics
A similar service was developed by the Americans. It also provides for the creation of goals that are distributed according to the following criteria:
time spent by a visitor on the site;
the web page he reached;
number of pages viewed;
performing the selected target action (click, watching a video, etc.).
Google Analytics has templates (unlike Metrica) of the most frequently used goals. They will allow you to quickly create the latter using sample templates. What can this be: creating an account, communicating in a live chat, purchasing or placing an order, inviting friends, etc.