Description of website conversion in simple words
Posted: Sun Dec 15, 2024 10:57 am
Conversion action is the type of activity that a reader of posts, letters or a site visitor must perform. That is, the one with whom interaction is proposed.The conversion rate (CR) of a website is the ratio of real customers who purchased a product or service to potential customers (visitors to the online platform who did not perform the target action), expressed as a percentage.
Taking into account the business purpose japan whatsapp number list girl the conversion rate coefficient is usually divided according to the following features:
Conversion of website visits into applications.
Transition of requests into transactions.
Conversion to other target actions – calls, consultations, etc.
And these are not all the signs. Each type of conversion is determined by the task at hand. If, for example, your goal is to direct a visitor to the "Contacts" section, then we are talking about conversion to viewing this particular web page. If it is important to you that a person uses the site's online calculator, then the conversion of random visitors to real users of this tool is considered.
The conversion of site visitors is tracked in traffic channels and comes in three types:
CPA in contextual advertising "Yandex.Direct".
Cost per action in Google Adwords.
Conversion of organic traffic or SEO promotion.
In addition, sources of customer traffic are social networks, direct user input from a search engine, links on other resources, etc. Then CR is calculated for each channel.
In contextual advertising, as a rule, click conversion is analyzed - clickability (the popular CTR metric today).
The average conversion rate of a site in the Yandex.Direct system is determined by the advertising settings and the quality of the advertising content. If your resource is in the top 10 search results, this metric should be 10-15%. CPA in contextual advertising depends on the uniqueness of the trade offer and the usefulness of the resource (the IKS indicator).
Taking into account the business purpose japan whatsapp number list girl the conversion rate coefficient is usually divided according to the following features:
Conversion of website visits into applications.
Transition of requests into transactions.
Conversion to other target actions – calls, consultations, etc.
And these are not all the signs. Each type of conversion is determined by the task at hand. If, for example, your goal is to direct a visitor to the "Contacts" section, then we are talking about conversion to viewing this particular web page. If it is important to you that a person uses the site's online calculator, then the conversion of random visitors to real users of this tool is considered.
The conversion of site visitors is tracked in traffic channels and comes in three types:
CPA in contextual advertising "Yandex.Direct".
Cost per action in Google Adwords.
Conversion of organic traffic or SEO promotion.
In addition, sources of customer traffic are social networks, direct user input from a search engine, links on other resources, etc. Then CR is calculated for each channel.
In contextual advertising, as a rule, click conversion is analyzed - clickability (the popular CTR metric today).
The average conversion rate of a site in the Yandex.Direct system is determined by the advertising settings and the quality of the advertising content. If your resource is in the top 10 search results, this metric should be 10-15%. CPA in contextual advertising depends on the uniqueness of the trade offer and the usefulness of the resource (the IKS indicator).