Contextual advertising on the Internet
Posted: Sun Dec 15, 2024 10:54 am
Contextual advertising is text, images or animation displayed in search engines and partner sites taking into account the interests and behavior of the user on the Internet.
For example, a person searches for the best japan whatsapp number books of the year. The first lines of search results will contain ads with information about various bookstores and their discounts on new releases.
Contextual advertising in search engines is activated by the user's request. For example, when searching for information about plastic windows in Tyumen, a person immediately sees advertising offers from relevant companies.
Contextual advertising for business
Source: shutterstock.com
While reviewing a movie on a website, you come across an offer to subscribe to a service that provides access to viewing this movie.
The types of contextual advertising on the Internet can be seen using the example of the Yandex search engine:
Banner advertising: one or more images that can be launched across the entire Yandex advertising network.
Text and graphic advertising: ads displayed both in search results and on Yandex partner sites.
Image advertising: consists of a single image, clicking on which directs the user to the advertiser's website.
Video advertising: short videos displayed on Yandex video hosting sites and partner sites. They are found in mobile applications, where you can get an in-game reward for watching the commercial.
Audio advertising: short audio inserts in the Yandex.Music and Yandex.Radio services.
To improve effectiveness, you can use specific display parameters and limit your audience to those users who are more likely to be interested.
For example, a person searches for the best japan whatsapp number books of the year. The first lines of search results will contain ads with information about various bookstores and their discounts on new releases.
Contextual advertising in search engines is activated by the user's request. For example, when searching for information about plastic windows in Tyumen, a person immediately sees advertising offers from relevant companies.
Contextual advertising for business
Source: shutterstock.com
While reviewing a movie on a website, you come across an offer to subscribe to a service that provides access to viewing this movie.
The types of contextual advertising on the Internet can be seen using the example of the Yandex search engine:
Banner advertising: one or more images that can be launched across the entire Yandex advertising network.
Text and graphic advertising: ads displayed both in search results and on Yandex partner sites.
Image advertising: consists of a single image, clicking on which directs the user to the advertiser's website.
Video advertising: short videos displayed on Yandex video hosting sites and partner sites. They are found in mobile applications, where you can get an in-game reward for watching the commercial.
Audio advertising: short audio inserts in the Yandex.Music and Yandex.Radio services.
To improve effectiveness, you can use specific display parameters and limit your audience to those users who are more likely to be interested.