How important is website usability
Posted: Sun Dec 15, 2024 10:53 am
Every business strives to make a profit. The more disadvantages the usability has, the higher the chance of reducing traffic to the web resource. More precisely, the flow of potential buyers is reduced, which will ultimately lead to a decrease in the profit of the owner of the Internet site. Conversion and, as a result, the financial success of the company depend on the usability of the site. Ease of use also affects brand recognition, loyalty of the target audience and its natural growth.
Ranging
Usually, if a person does not find the necessary information on the site japan whatsapp group he leaves. This is how behavioral ranking factors are created, which show how much time and how people interact with the resource.
As an example, let's take the query "buy Adidas clothes". Then we'll open two links in the search results - the first one from the top and any from the 3rd page. The top site is immediately remembered by a convenient search filter, with which it is easy to find the desired model. The second resource will offer only a list of categories and a block of recommended products.
Both Internet sites have a minimalist design, but filters are provided on the first one. As a result, the visitor will immediately switch to a more convenient viewing option.
Later, the numerous outflow of customers will be recorded by search engines and the SEO rating of the site in the search results will be lowered. As a result, it will fall to the 5th page of the list, and its sales level will decrease significantly. That is why improving the usability of a website plays an important role in online trading.
Ranging
Usually, if a person does not find the necessary information on the site japan whatsapp group he leaves. This is how behavioral ranking factors are created, which show how much time and how people interact with the resource.
As an example, let's take the query "buy Adidas clothes". Then we'll open two links in the search results - the first one from the top and any from the 3rd page. The top site is immediately remembered by a convenient search filter, with which it is easy to find the desired model. The second resource will offer only a list of categories and a block of recommended products.
Both Internet sites have a minimalist design, but filters are provided on the first one. As a result, the visitor will immediately switch to a more convenient viewing option.
Later, the numerous outflow of customers will be recorded by search engines and the SEO rating of the site in the search results will be lowered. As a result, it will fall to the 5th page of the list, and its sales level will decrease significantly. That is why improving the usability of a website plays an important role in online trading.