Technology is no longer a limitation, now it is the product and the promotion
Posted: Sun Dec 15, 2024 10:26 am
Previously, creating an e-commerce portal was seen as a titanic task. Today, it is as simple as paying a small monthly fee to Shopify and creating a very professional-looking online store without even knowing how to program. That is a good option to start with. But even when stores have to scale to more robust systems like Magento or Bigcommerce, the infrastructure part is not that difficult.
The tricky part now is creating the right offer for the right niche of people. Once job function or professional person and industry email list that niche is found, the challenge is to attract enough people, get them to trust the brand and retain them as long as possible with products and services that really add value. You should also take into account that the usability rules for virtual stores are quite specific.
It's not just a matter of setting up a platform, taking photos of your products, setting a price and that's it. Getting to the point where an online store becomes a powerful and scalable revenue channel depends on having a good marketing promotion and automation strategy . Details such as creating an email flow for customers who filled their shopping cart but did not check out can increase your store's sales by up to 20%. And you can only execute these types of actions if, in addition to the virtual store itself, you have a clear marketing and sales process, supported by the right tools.
Conclusion
If you were thinking of taking your products online at some point, you have to believe me when I tell you that THIS is the point. Not only in Ecuador but in the world. Keep in mind that you must create the sales, collection, delivery and customer service processes at a truly excellent level. If what you sell is marketed through the internet, such as music, software, services, photos, books, etc. you can skip the delivery logistics part.
What you cannot skip is creating a top-notch marketing strategy to attract enough people from your target audience, convert them into customers, and delight them permanently so that they become your fans. With this, you will be ready to scale your business and revolutionize your industry with online sales.
The tricky part now is creating the right offer for the right niche of people. Once job function or professional person and industry email list that niche is found, the challenge is to attract enough people, get them to trust the brand and retain them as long as possible with products and services that really add value. You should also take into account that the usability rules for virtual stores are quite specific.
It's not just a matter of setting up a platform, taking photos of your products, setting a price and that's it. Getting to the point where an online store becomes a powerful and scalable revenue channel depends on having a good marketing promotion and automation strategy . Details such as creating an email flow for customers who filled their shopping cart but did not check out can increase your store's sales by up to 20%. And you can only execute these types of actions if, in addition to the virtual store itself, you have a clear marketing and sales process, supported by the right tools.
Conclusion
If you were thinking of taking your products online at some point, you have to believe me when I tell you that THIS is the point. Not only in Ecuador but in the world. Keep in mind that you must create the sales, collection, delivery and customer service processes at a truly excellent level. If what you sell is marketed through the internet, such as music, software, services, photos, books, etc. you can skip the delivery logistics part.
What you cannot skip is creating a top-notch marketing strategy to attract enough people from your target audience, convert them into customers, and delight them permanently so that they become your fans. With this, you will be ready to scale your business and revolutionize your industry with online sales.