Sender Policy Framework;
Domain-Based Message Authentication Reporting And Conformance;
DomainKeys Identified Mail.
In essence, doing DMARC setup or setting these up authorizes you in the eyes of email service providers as a legitimate sender. I’m not going to go into much detail about how each of them works as it is a topic for a whole other article on its own, but setting them up is extremely important for business outreach.
5. Avoid Attachments in Cold Emails
There’s nothing inherently wrong with sending attachments through email. That is, if you have already spoken with that person and they are expecting you to send something over.
However, attaching files to your cold emails can have a very negative impact on your delivery rates. Even if you’re not sending any malicious files, your pitches can still be blocked because this is the strategy countless scammers and hackers have used before.
So, keep attachments out of your initial email and only send over files once you have already engaged with that person.
6. Avoid Excessive Imagery
Again, there is nothing inherently wrong with using images in your emails. And, unlike with attachments, you don’t need to keep them completely away from your cold emails.
Imagery can help your email proposals stand out from the rest, make it easier to read and the information – easier to digest.
A collection of printed photos scattered on a table, with a cup of coffee and a small plant in the center.
But, you need to keep a good text-to-image ratio. If the entirety or most of your message is an image, there is a high chance that it will be delivered straight to the spam folder.
This is because email service providers and their algorithms have no way of knowing what’s actually depicted on your images. And, again, a lot of spammers have sent out emails that consist solely of images with unwanted or inappropriate content.
So, most of your message should still consist of text.
