Reputation assessment in Google and Yandex
Posted: Sun Dec 15, 2024 9:31 am
Why are reviews so important? What is the reputation score made up of? What influences the ranking of a card on Google.Maps and Yandex.Maps?
84% of people trust Google and Yandex reviews as much as real recommendations. In addition, they help search engine optimization, which leads to increased traffic to the company's website.
The best way to get more reviews is to automate the process for your customers and ask them at the optimal time.
Automation includes creating direct links for your customers to easily leave a 5-star review. This can be done via a QR code or by sending pre-prepared templates with shortened links to customers whatsapp number list via instant messaging, email, or another method preferred by customers. It is also worth integrating a direct link into various communication methods and marketing materials, such as email, relevant stories on social networks, and on the website, to systematically collect reviews. But be careful: a negative review, which is easy for a customer to leave, can “ruin the whole raspberry”. If you can work with reviews manually, then entrust their collection to sales or service specialists. They can ask for a review only from satisfied and well-disposed customers.
But to work most effectively with online reputation in Google, it is important to know what it consists of. So, what kind of reviews do Yandex and Google like the most?
All reviews can be divided into short ones without text (only stars), short ones up to 10 words and long ones. The latter are preferable. They are best indexed by search engines and will most likely be displayed when the “most relevant reviews” filter is enabled. Try to get the most detailed reviews by suggesting some keywords that you would like to see in the review. By writing some keywords in the cover letter to the review request, such as the correct spelling of your company, a list of specific services that the client used or the names of specialists with whom he contacted, you help the client write a more meaningful review, and you get a larger and more detailed text. Keep in mind that each review is read by thousands of people, and it is also indexed and found in search engines. Use reviews as an opportunity for free SEO.
The same is true for responses. It is important to respond to every review, and it is desirable that the response time does not exceed 24 hours. In responses, do not use standard formulations, write detailed detailed responses, calling the client by name (nickname). Try to include low-frequency queries in your responses (for example: now you know where to do keratin straightening for light hair in Kurgan , we will wait for you again!).
84% of people trust Google and Yandex reviews as much as real recommendations. In addition, they help search engine optimization, which leads to increased traffic to the company's website.
The best way to get more reviews is to automate the process for your customers and ask them at the optimal time.
Automation includes creating direct links for your customers to easily leave a 5-star review. This can be done via a QR code or by sending pre-prepared templates with shortened links to customers whatsapp number list via instant messaging, email, or another method preferred by customers. It is also worth integrating a direct link into various communication methods and marketing materials, such as email, relevant stories on social networks, and on the website, to systematically collect reviews. But be careful: a negative review, which is easy for a customer to leave, can “ruin the whole raspberry”. If you can work with reviews manually, then entrust their collection to sales or service specialists. They can ask for a review only from satisfied and well-disposed customers.
But to work most effectively with online reputation in Google, it is important to know what it consists of. So, what kind of reviews do Yandex and Google like the most?
All reviews can be divided into short ones without text (only stars), short ones up to 10 words and long ones. The latter are preferable. They are best indexed by search engines and will most likely be displayed when the “most relevant reviews” filter is enabled. Try to get the most detailed reviews by suggesting some keywords that you would like to see in the review. By writing some keywords in the cover letter to the review request, such as the correct spelling of your company, a list of specific services that the client used or the names of specialists with whom he contacted, you help the client write a more meaningful review, and you get a larger and more detailed text. Keep in mind that each review is read by thousands of people, and it is also indexed and found in search engines. Use reviews as an opportunity for free SEO.
The same is true for responses. It is important to respond to every review, and it is desirable that the response time does not exceed 24 hours. In responses, do not use standard formulations, write detailed detailed responses, calling the client by name (nickname). Try to include low-frequency queries in your responses (for example: now you know where to do keratin straightening for light hair in Kurgan , we will wait for you again!).