In short, electric vehicles are taking over. Sales of electric vehicles in the United States increased by 62% in the first half of this year and now account for 5% of total new car sales . While this may not sound like much, it actually marks a turning point in the adoption of such vehicles.
The shift to EVs could also accelerate because drivers feel squeezed gambling data japan by high gas prices. In fact, searches for “better gas mileage” are growing globally by 90% year-over-year. And, according to industry analysts, about 45% of new cars sold by 2035 would be electric.
These numbers help automakers realize the possibilities EVs offer. In fact, they are investing more than $526 billion in an all-electric future, including building new assembly lines and parts, learning how to manufacture, storing batteries, and preparing for changing fiscal conditions.
But is marketing up to the task? While brands work to get electric vehicles into the hands of consumers, many auto marketers are still relying on an outdated marketing playbook. Here are three strategies to rethink outdated sales strategies and make EV marketing as electrifying as the cars themselves.
3 ways auto marketers can repurpose stale strategies for electric vehicles. Video player: Build brand recognition with video. Search bar & people: Meet curious customers in search results. Rotating gear: Accelerate the path to purchase with automation.
An onslaught of electric vehicles is coming, creating a crowded market. The Bank of America Merrill Lynch Car Wars 2022 report projects that by 2026, 60% of new models launched will be electric or hybrid. Needless to say, greater model availability means more choice for buyers.
In addition to dealing with a saturated market, automakers will also have to deal with the fact that electric vehicle models do not have the same level of brand recognition as gas-powered ones. In fact, 1 in 4 consumer searches for EVs do not include any brand name.
This means that automakers need to start building brand awareness for new vehicles right now, so they are well-positioned and top-of-mind when available EV options increase. One way to do this is through video ads that differentiate a particular EV brand from the competition by promoting its unique selling points.
In its market research, Google found that 80% of new car buyers took an action after watching a video, such as searching for more information, visiting a dealership's website, scheduling a test drive, or creating custom specifications for a new vehicle online.
