Focus on your product and nothing else
Posted: Sun Dec 15, 2024 9:20 am
Especially if you combine content marketing and copywriting strategies, remember not to overtly and explicitly advertise your product or service. When the time comes, it will be presented naturally.
Also note that people aren't really interested in your product or service. What they're really looking for is a solution or transformation, and that's what your content should focus on.
Throughout the customer journey, your content should cell phone number list engage, retain, and convert users, gradually moving them closer to the ideal solution they are looking for and that your company offers.
Boring text
To understand what really inspires and engages the reader, always analyze your results and don’t neglect testing. Pay attention to which strategies work, and also highlight the types of content that reach the largest number of people or provide the most shares and conversions.
Ideally, don’t get complacent and think that your chosen tactics will work forever. Just as trends change over time, your readers change and have different demands and the way they are attracted to content.
Rely only on cliches and 100% working techniques
Copywriting is not a new topic, especially when it comes to mental triggers and persuasive resources. Strategies are repeated, cliches are scaled and transferred from one text to another.
This means that the audience clearly understands that ideas such as scarcity, urgency, and exclusivity are sales hooks. Instead of working to persuade, they have the opposite effect and turn the reader off. So, when applying popular practices, evaluate their effectiveness in practice.
Exaggerating the benefits
Talk about the benefits without being shy, but don't overdo it. And never promise something you won't deliver, otherwise you'll compromise not only the channel where you're posting the false information, but possibly the company, brand, and product.
That is, do not promise to turn the reader into a millionaire or radically change his life if the product is not capable of this.
Besides, relying on exaggerated promises is not copywriting. It is simply misleading advertising.
Audience Assumptions
Avoid making assumptions about your audience and relying on them blindly. While understanding your buyer persona will be important to any copy you write, also keep in mind that not everyone in your audience fits this ideal customer profile exactly.
To get the most out of your copy and reach the maximum number of readers, find a way to appeal to your buyer without alienating the rest of your audience. One option is to add words that act as markers of some ambiguity in what is said, such as: if, maybe, let's say, maybe, etc.
Using too much slang
Every word you use in your text should be useful in some way.
While slang is informal words and phrases that help your audience recognize you , make the text brighter. But use them sparingly, if you use such vocabulary at all. When using jargon, it is important to maintain the line between “one of the guys” and “authoritative professional”, in addition, the use of slang can be dictated by the brand book for social networks and be highly standardized.
Also note that people aren't really interested in your product or service. What they're really looking for is a solution or transformation, and that's what your content should focus on.
Throughout the customer journey, your content should cell phone number list engage, retain, and convert users, gradually moving them closer to the ideal solution they are looking for and that your company offers.
Boring text
To understand what really inspires and engages the reader, always analyze your results and don’t neglect testing. Pay attention to which strategies work, and also highlight the types of content that reach the largest number of people or provide the most shares and conversions.
Ideally, don’t get complacent and think that your chosen tactics will work forever. Just as trends change over time, your readers change and have different demands and the way they are attracted to content.
Rely only on cliches and 100% working techniques
Copywriting is not a new topic, especially when it comes to mental triggers and persuasive resources. Strategies are repeated, cliches are scaled and transferred from one text to another.
This means that the audience clearly understands that ideas such as scarcity, urgency, and exclusivity are sales hooks. Instead of working to persuade, they have the opposite effect and turn the reader off. So, when applying popular practices, evaluate their effectiveness in practice.
Exaggerating the benefits
Talk about the benefits without being shy, but don't overdo it. And never promise something you won't deliver, otherwise you'll compromise not only the channel where you're posting the false information, but possibly the company, brand, and product.
That is, do not promise to turn the reader into a millionaire or radically change his life if the product is not capable of this.
Besides, relying on exaggerated promises is not copywriting. It is simply misleading advertising.
Audience Assumptions
Avoid making assumptions about your audience and relying on them blindly. While understanding your buyer persona will be important to any copy you write, also keep in mind that not everyone in your audience fits this ideal customer profile exactly.
To get the most out of your copy and reach the maximum number of readers, find a way to appeal to your buyer without alienating the rest of your audience. One option is to add words that act as markers of some ambiguity in what is said, such as: if, maybe, let's say, maybe, etc.
Using too much slang
Every word you use in your text should be useful in some way.
While slang is informal words and phrases that help your audience recognize you , make the text brighter. But use them sparingly, if you use such vocabulary at all. When using jargon, it is important to maintain the line between “one of the guys” and “authoritative professional”, in addition, the use of slang can be dictated by the brand book for social networks and be highly standardized.