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Reduced storage costs on paid tools

Posted: Sun Dec 15, 2024 7:23 am
by emailnumberlist554
Then, hone in on the resources you check over and over. T israel phone number list hese should be quite familiar: the newsletters you always read, the podcast alerts you want, and the posts you always read. Automate these into your daily to-do list with AI tools like Mailbrew.

If you’re unhappy with your current media diet, consider the opposite: introduce new content into the mix. You’ll find hand-picked resources in our lists of the best social media marketing podcasts and best marketing newsletters round-ups.

6. Deep clean your storage
If a single campaign leaves your desktop tangled with old graphics, forgotten content ideas, and duplicate files, what has 12 months done to your storage?

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Use a slow, late-December workday to organize your storage. Delete content you no longer need, clearly label important files, and move reusable files to appropriate devices, drives, and folders for easy future access.

Tackle one platform or tool at a time. First, go through your notes app and Google Drive, deleting outdated and “Untitled” documents, and organizing folders. Next, check your social media management tool and remove unused content or draft posts. Then it’s time to take a deep breath and tackle your desktop, downloads folder, and camera roll.

The benefits of a clean, optimized file management system are endless:

Improved access control and security (who is that anonymous hedgehog in your Google Doc?)
Easier content repurposing and reuse
File management is a painful side effect of digital life, but just imagine your Q1 self finding exactly what you need in a few clicks!

7. Crunch some numbers
Since you’re starting with campaign creation and strategy mapping at this point, you also need to know what your Q1 budget looks like.

Work with clients and bosses to iron out the details. How much funding will the marketing department receive, and how much will be allocated to social media?

Once you have that number, you can start making allocation decisions. Remember to account for:

New workflow and creative tools
Costs of outsourcing projects to freelance copywriters, ad managers, and graphic designers
Pay-per-click ad costs
Influencer marketing fees
Learn to set a realistic social media marketing budget that will keep you on track in the new year.

8. Write a resource wish list
Social media managers need more and more resources to do their jobs well as campaigns scale up and become more advanced alongside business growth. So why not write a holiday wish list for yourself?